The full title of this book by Nick Kolenda is
“Methods of Persuasion: How to Use Psychology to Influence Human Behavior“.
In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.
Here is my book review.
A very interesting read
You will have noticed that there are a lot of very positive reviews about this book. However you need to know that within it, the author blatantly uses the described methods to persuade readers to think highly of the book and to then write a positive review on Amazon.
This begs the question of whether this is really a good book or whether all of us who have reviewed it, have been victims of mind control? The key question is “Will the book help you to become more persuasive or are you likely to be another victim of a master persuader?”
In my opinion, this is a very good book. I’ve read about many of the techniques before but the author has put them together in an innovative process that sets the scene, favourably presents the request and then follows up. He explains the original research carefully so that you know the ideas aren’t just psychological mumbo jumbo. He also shows how they can be used in a few situations.
However I have some concerns about how easy it is to apply the ideas which originally cost it one star. Individually they make sense but it’s hard to keep everything in mind. Reading the book a second time may help. I’d have liked to have seen more examples or case studies at the end to show how the techniques fit together on a mix and match basis and to help consolidate learning.
While you probably want to become more persuasive, by reading this book, you will also realise how easy it is for you to be influenced. It’s a two-edged sword that some of the methods are hard to detect because they bypass the conscious mind. Good when you’re the one doing the persuading, not so good when you’re the person being persuaded.
I first read the book through the Kindle Unlimited scheme but instead of returning it, I decided that the book was good enough for my library and bought it.
I have since gone through the book and incorporated it into my persuasion mind-map so that I have easy access to the main ideas and, hopefully, it will help me keep these them clear in my mind.
Update – It’s more than 2 1/2 years since I first read the book and I’ve decided to upgrade it from 4 to 5 Stars.Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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