The full title of this book by Bob Oros is
Give Me One Good Reason to Buy: How to Identify and Sell Your Unique Sizzle
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Ignore the title, this is a book of sales tips
This sounds like a book about finding and explaining your USP, the important customer benefit that is only available from your business.
This author is notorious for not sticking to the expected point and it doesn’t take long for him to lose focus and start wandering around the issues involved with personal selling.
The author has published a lot of small books that you think are going to be written about the advertised subject. He hasn’t. What seems to have occurred is that he’s written a long book about sales tactics and then chopped it up into different mini-books. The title is about topic A and then the book is about topics A, B, C, etc.
As far as I’m concerned, it’s a deceptive tactic. You see a book with a clear title, you look at the number of pages, say 50 and make the assumption that there will be 40 or so pages about the title and a few extras promoting the author and other products. You can’t do that with this author.
Again one star for the promoted topic, three stars for the general sales tips averages out at two stars and another request for a refund.
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