I wrote a very popular article about the marketing mix:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 11 P’s of Marketing
Version 1 – 11 P’s of Marketing for Web 2.0
Product
Pricing
Promotion
Placement
People
Process
Physical evidence
Privacy
Personal Interests
Personal (e.g. social) Networks
Public Commentary (e.g. product/service ratings, etc.)
http://www.beatenetworks.com/blog/index.php?/archives/18-The-11-Ps-of-Marketing.html
Version 2 – The 11 P’s in a Remarkable Brand
Principles
Play (guest experience)
Promise
Place
People
Production Elements
Props
Price
Promotion
Press
Performance Reviews & Prizes
http://www.remarkablebranding.com/articles/11_Ps.html
Version 3
Product
Price
Place
Promotion
People
Partnership
Productivity
Personalization
Physical Image
Protocol
Privacy
What Do You Think About The 11 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.
