The full title of this book by Helen Wilkie is
The Hidden Profit Center: A Tale of Profits Lost and Found Through Communication
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A book to agitate but not solve your communication issues.
This book tells the story of Richard, the CEO of a business with a strong history but poor current performance and his revelations through meeting Annie, a very special cleaner who is able to transport Richard back in time together with a rabbit to ring up the money.
He sees how poor communication translates into lost profit. The worthless meetings where people are badly prepared. The meetings that are badly run and drag on forever. The poor presentation to a major prospective customer where the salesperson broadcasts rather than engages in conversation about what is needed and how the company can help. The time wasted by staff struggling to communicate with each other and the damaging effect on morale. The networking opportunities that were missed but could so easily have been taken if staff had the confidence to engage with others.
This book does a very good job of showing how poor communication creates excess cost and missed revenue opportunities and how correcting these problems can yield hidden profit.
The book makes you hungry for how to solve these problems but then doesn’t deliver on how to fix them. There is a tiny little section at the back which looks tacked on as an after-thought.
Basically this is a well written lead generation book and would be fine if it was free ebook but I wanted solutions without buying the author’s services.
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