The full title of the book by Joe Vitale is
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
I was very disappointed but I still bought Hypnotic Writing 2.0
I was intrigued by the book title and the author has created a great brand using the word hypnotic. Who doesn’t want their marketing and copywriting to put prospective customers in a buying trance?
When I read the book I was very disappointed. It is written with a knowing style. “I’m going to make you do something…see I told you I was going to make you.”
Well Joe, you made me throw the book across the room with frustration a few times.
The book is redeemed by an excellent chapter on headlines with 30 ways to write an hypnotic headline.
Hypnotic Writing has limped to a 2 star review.
Perhaps the bigger issue is not one of taste but does hypnotic writing work? You can forgive a lot of things if it makes money.
Well here’s the kicker. I bought Hypnotic Writing, read it, threw it across the room several times, didn’t like it but …
…still bought Hypnotic Writing 2.0 when it came out during an Internet launch.
Perhaps there is more in this than meets the eye at first. I tracked the launch of Hypnotic Writing 2.0 hoping to understand more about the technique. The author seemed to have an excellent reputation with other people I admired. Many emails left me absolutely cold including attempts to create curiosity when I just didn’t care but then, one email hit my buying trigger and faster than I knew, I was downloading my goodies.
This is the special thing with copywriting. It can only take one connection when you get it right to convert a sceptic into a buyer.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).