The full title of the book by Joe Vitale is
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
I was very disappointed but I still bought Hypnotic Writing 2.0
I was intrigued by the book title and the author has created a great brand using the word hypnotic. Who doesn’t want their marketing and copywriting to put prospective customers in a buying trance?
When I read the book I was very disappointed. It is written with a knowing style. “I’m going to make you do something…see I told you I was going to make you.”
Well Joe, you made me throw the book across the room with frustration a few times.
The book is redeemed by an excellent chapter on headlines with 30 ways to write an hypnotic headline.
Hypnotic Writing has limped to a 2 star review.
Perhaps the bigger issue is not one of taste but does hypnotic writing work? You can forgive a lot of things if it makes money.
Well here’s the kicker. I bought Hypnotic Writing, read it, threw it across the room several times, didn’t like it but …
…still bought Hypnotic Writing 2.0 when it came out during an Internet launch.
Perhaps there is more in this than meets the eye at first. I tracked the launch of Hypnotic Writing 2.0 hoping to understand more about the technique. The author seemed to have an excellent reputation with other people I admired. Many emails left me absolutely cold including attempts to create curiosity when I just didn’t care but then, one email hit my buying trigger and faster than I knew, I was downloading my goodies.
This is the special thing with copywriting. It can only take one connection when you get it right to convert a sceptic into a buyer.