≡ Menu

Copywriting and the Unique Selling Proposition by Mike Swedenberg

by Paul Simister on June 19, 2015

in Other Business Books

The full title of the book by Mike Swedenberg is

Copywriting and the Unique Selling Proposition: Take Your Advertising To The Next Level

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

The emphasis is on copywriting

I bought this book because of its prominent use of the USP concept in its title. I should have realised that its focus is more on copywriting.

Whilst there are better general books on copywriting, this is worth reading if you write copy although the format as a kindle e-book isn’t as good as it should be. It’s less relevant if you want to know how to differentiate your business and there are better books that help you to look at the process.

[bestbooks]

Get To Know Me

[sos]

[6Steps]

Similar Posts:

Signing you up!

The Six Steps Profit Formula

This great report has already been downloaded by hundreds of business owners and NOW, you can get read it as well - for FREE!

What is the one thing you need most to be successful? It's #1.
How can you create a compelling, irresistible marketing message? That's step 2.
Plus the secrets of Steps 3 to 6 in the Profit Formula

We hate spam just as much as you

Signing you up!

The Six Steps Profit Formula

This great report has already been downloaded by hundreds of business owners and NOW, you can get read it as well - for FREE!

What is the one thing you need most to be successful? It's #1.
How can you create a compelling, irresistible marketing message? That's step 2.
Plus the secrets of Steps 3 to 6 in the Profit Formula

We hate spam just as much as you

Signing you up!

The Six Steps Profit Formula

This great report has already been downloaded by hundreds of business owners and NOW, you can get read it as well - for FREE!

What is the one thing you need most to be successful? It's #1.
How can you create a compelling, irresistible marketing message? That's step 2.
Plus the secrets of Steps 3 to 6 in the Profit Formula

GET INSTANT ACCESS

We hate spam just as much as you

Tagged as: Copywriting, Copywriting Books, Unique Selling Proposition, USP Books

{ 0 comments… add one }

Next post: 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them by Craig Garber

Previous post: Defining a Dynamic USP by Andrea Callahan

Quick About Me

I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach

My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.

I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.

I can be contacted by email at Paul@BusinessDevelopmentAdvice.com

Categories