The full title of the book by Mike Swedenberg is
Copywriting and the Unique Selling Proposition: Take Your Advertising To The Next Level
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
The emphasis is on copywriting
I bought this book because of its prominent use of the USP concept in its title. I should have realised that its focus is more on copywriting.
Whilst there are better general books on copywriting, this is worth reading if you write copy although the format as a kindle e-book isn’t as good as it should be. It’s less relevant if you want to know how to differentiate your business and there are better books that help you to look at the process.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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