The full title of this book by James Webb Young is
A Technique for Producing Ideas – the simple five-step formula anyone can use to be more creative in business and in life!
In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means it is Good to Very Good.
Here is my book review.
Short and sweet advertising classic
If you’ve ever wondered how creative marketing people come up with their ideas, this book is for you.
It takes you through a five step process which will probably feel very familiar. I suspect you have experienced the phenomenon where ideas just pop into your head when you’re taking a shower, walking your dog or you wake up in the middle of the night. This is the result of your subconscious putting threads together.
The book takes a few steps backwards and explains how you have to prepare the ground before you can reap the harvest.
It is rightly regarded as an advertising classic but I should warn you it was published many years ago. While the book talks about using index cards and scrapbooks, you may prefer to use modern methods of data storage and manipulation.
If you’re involved in creative advertising or copywriting, this is a book that you should read regularly to remind yourself of the good practices involved.
You can buy the book from Amazon.co.uk or Amazon.com
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