Can you learn to write compelling sales copy offline and online by reading the old and modern classic copywriting books?
I think you can if you pick the right books and you’re prepared to study examples of great sales copy and see the key lessons in action.
My Fascination With Great Copy
I’m fascinated by the power of written words to persuade people to buy and to overcome buyer resistance and objections.
I have a natural British reserve for and distrust of copy that shouts our “THIS IS HYPE” but I’ve also been enraptured by copy that pushes my boundaries but doesn’t go over them.
The best copy creates an inner tension so that, even if you somehow manage to walk away from the webpage or sales letter without buying or taking action, the desire to buy has wormed its way into your brain and churned up your emotions to create a battle inside your head… you want… you must resist… you can’t… you don’t have the money… you’ll find the money…
This category of the best copywriting books is define as the books I’ve rated with four and five stars. If you’re only interested in the very best, please click over to the 5 Star Copywriting Book Reviews.
Alternatively, I have another category for all the copywriting book reviews.
There are a lot of copywriting books reviewed. Here are the links to page 2 – page 3 – page 4 – page 5 – page 6