by Paul Simister
on September 10, 2018
In my review of the book,
Inside Story on B2B Copywriting by Tom McCauley
posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means I think it is good and well worth reading.
Here is my review.
A refreshing focus on marketing to business customers
Many of the great copywriting books focus on selling to consumers by generating emotional wants and ignore the more rational b2b markets where products and services have to be bought to satisfy needs.
In fact, there is very little on offer which focuses on b2b copywriting and marketing so this book fills an important gap. [continue reading…]
by Paul Simister
on August 31, 2018
The full title of this book by Michael Masterson is
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my review.
Very interesting with an emphasis on the teaser, headline and lead
I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.
Thus book is different. [continue reading…]
by Paul Simister
on August 31, 2018
The full title of this book by Gerald Kendall is
Viable Vision: Transforming Total Sales into Net Profits
In my review posted on Amazon.co.uk, I gave the book 4 Stars. This means it is Good and Well Worth Reading.
Here is my review.
A revolution in your business
This is a manifesto for a revolution in your business using the full combination of thinking from Eliyahu Goldratt and his theory of Constraints.
Inevitably this presents a high level view of the ideas focusing in the what to do much more than how to do it. [continue reading…]
by Paul Simister
on August 17, 2018
The full title of this book by Willem Gous is
Get Out of Your Rut Now: A 20-minute Guide with Proven Tactics To Overcome Procrastination, Achieve Your Goals and Get The Results You Really Want and Need Right Now
In my review posted on Amazon.co.uk, I gave the book 4 Stars. This means it is Good and Well Worth Reading.
Here is my review.
The talk you probably need to hear
The book starts with the author admitting he’s writing the book because he’s in a rut and has set himself two days to follow a process to reduce procrastination and achieve a goal.
This could be a very short book which never reaches the end. [continue reading…]
by Paul Simister
on July 25, 2018
In my review of the book
The Logical Thinking Process: An Executive Summary by H William Dettmer
posted on Amazon.co.uk, I gave it 4 Stars. This means that it is Good and Well Worth Reading.
Notice “An Executive Summary” in the title. This is very much an introduction to a topic brilliantly covered by the author’s much more extensive book, also called The Logical Thinking Process.
At the bottom of the page is a video by the author, explaining the differences between his process and that originally developed by Eli Goldratt.
Here is my book review.
Very useful overview of Goldratt’s thinking processes
The author has written an excellent book explaining how to use the Theory of Constraints Thinking Processes. However, if you learn a little, you can easily get scared off by the strange terminology in the original thinking like Evaporating Clouds and Current Reality Trees. [continue reading…]
by Paul Simister
on July 20, 2018
The full title of this book by Christina Wodtke is
Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results
In my review posted on Amazon.co.uk, I gave the book 4 Stars. This means Good and Well Worth Reading.
Here is my book review.
A business start-up novel about using OKR to drive the business forward.
This tells the story of two young entrepreneurs who are struggling to build a speciality tea business. Their investor introduced them to the idea of setting objectives and key results (OKR) and then to a new chief technical officer with more extensive knowledge of how to apply them. [continue reading…]
by Paul Simister
on July 19, 2018
The full title of this short book is
The Mindset Warrior Summary Guide: The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Chris McChesney, Sean Covey and Jim Huling: Key Concepts, Main Lessons & Theories
In my review posted on Amazon.co.uk, I gave it 4 Stars. This means it is Good and Well Worth Reading.
Here is my review.
Very helpful reminder of the main points of 4DX
The full book of the 4 Disciplines of Execution is quite repetitive. When it first outlined the 4DX approach, I thought it was going to be a brilliant expose of how to get very important things done effectively by a team. Unfortunately, I found it a frustrating read and I wouldn’t be surprised if it’s a book often started but not finished. [continue reading…]
by Paul Simister
on July 19, 2018
The full title of this book by Chris McChesney, Sean Covey and Jim Huling is
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
In my review posted on Amazon.co.uk, I gave the book 4 Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Great concepts for achieving excellence in virtually any situation
This book is about creating change, getting people to implement a new strategy by changing what they do through commitment rather than compliance.
Many business books are based on looking at successful companies and finding common factors in what they do. Other times, academics will develop their theory and then go out looking for evidence it works. This book is different. [continue reading…]
by Paul Simister
on July 9, 2018
The full title of this book by Sandy Steinman is
The Small Business Turnaround Guide: Take Your Business from Troubled to Triumphant
In my review of posted on Amazon.co.uk, I gave it Five Stars. This means it is Very Highly Recommended.
Here is my review.
A very good book for helping under performing businesses
I feel this book gets off to a bad start by trying to be funny about a bad situation. It doesn’t create the right impression. It immediately corrects itself by saying there is nothing funny about a failing business.
Many turnaround books are written about big businesses but this one is aimed at owner managed businesses. It starts by giving you a pep talk. It’s going to be tough to turnaround your business but you can do it. [continue reading…]
by Paul Simister
on July 3, 2018
The full title of this book by Michael Teng is
Corporate Turnaround: Nursing a sick company back to health
In my review posted on Amazon.co.uk, I gave it 4 Stars. This means it is Good and Well Worth Reading.
Here is my review.
A proper book about business turnarounds
This is a proper book about business turnarounds.
It compares business health to personal health and shows how the turnaround process is similar to the medical process of diagnosis, prescription of a treatment plan and cure. This is a useful analogy but the author pushes it too far and it becomes tiresome. The three stages used in the book are surgery, resuscitation and nursing. [continue reading…]
