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Best Business Book Reviews By Paul Simister

The Business Doctor by Arnold Goldstein

The full title of this book by Arnold S Goldstein is

The Business Doctor: How to Turn Your Headache Business Into a Debt-Free Money Machine

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Old and American but plenty of practical advice

This book starts with some solutions to serious business problems which I think are illegal in the UK because directors of a struggling company have a duty to protect the interests of creditors and other stakeholders.

This is because it’s American and was published in the early 1990s.

If you think that means there is no reason to read the book, that would be a mistake. [continue reading…]

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Marketing Management and Strategy by Peter Doyle

This book by Peter Doyle is called

Marketing Management and Strategy

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Very good marketing book for university

I didn’t like the recommended text book for my MBA course back in the late 1990s so I bought this one.

It’s much better. Well written and it has the best explanation of building strategy taking into account the interests of all of the stakeholders that I’ve ever read. [continue reading…]

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The Secret Weapon by Peter A Schaible

The full title of this book by Peter A Schaible is

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung

In my review at Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Very interesting way to think about customers

The book explains how the three parts of the brain – reptilian (primitive fight or flight survival), limbic (emotions) and neocortex (rational thought) – are affected by marketing.

It then goes on to explain the 12 archetypes based on the work of the early psychologist, Carl Jung. [continue reading…]

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The Depression of 2016 by Rafael Aguayo

The title of this book by Rafael Aguayo is

The Depression of 2016

Yes I realise we are passed that date and we haven’t had the depression but it’s coming.

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Fascinating use of systems dynamics to look at the economics problems

My review seems to have disappeared but fortunately I had it on my blog although it’s possible I forgot to post it back in July 2013.

This is a fascinating book that takes virtually all of the politics out of the debate on the economic situation by building and discussing a systems dynamics model.

You hear about the annual deficits in the USA and the UK, the high growth in China and India, the troubles in the Eurozone and like me, you probably think about how these things can be connected. [continue reading…]

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The full title of this book by Maurice ‘Big Mo’ Flynn is

How to Prepare for GDPR and Improve Digital Channels in a Post GDPR World

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

The clock is ticking fast – it starts 26 May 2018

As a one man band, I hate it when the government or European Union changes compliance issues and I will generally put things off for as long as I can.

Now I’ve had to face up to what the law requires. [continue reading…]

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The Psychology of Success by James Wilson

The full title of this book by James Wilson is

The Psychology of Success: Wantpower Versus Willpower

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Get motivated

This is a very short book that takes about 20 minutes to read.

It argued that we’ve been taught the wrong lessons to achieve success. We’re urged to work hard, be self disciplined etc to strive for what we want.

Another problem is that we’re not clear on what we want. We have vague dreams and fantasies of what it would be like to be rich. [continue reading…]

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Influence by Robert Cialdini

The full title of this book by Robert Cialdini is

Influence: The Psychology of Persuasion

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A classic book on influence and persuasion

I was thinking about his recent book Pre-Suasion and I realised that I’d never reviewed this classic.

I read this book after watching or listening to various training products by other persuasion or sales and marketing experts who drew heavily on Cialdini’s work and either acknowledged it or presented the findings as their own ideas. [continue reading…]

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Your Business Brickyard by Howard Mann – 5 Stars

The full title of this book by Howard Mann is

Your Business Brickyard: Getting back to the basics to make your business more fun to run

In my review on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and is Very Highly Recommended.

Here is my book review.

Put the fancy stuff to one side and get back to basics

I read a lot of business books but rarely do I find one that connects so strongly with the frustrated, stressed-out business owners from the very start.

It’s not the best of book titles but it’s a metaphor that refers to a catching exercise for wide receivers in American football. [continue reading…]

in Best Business Books, Business Problems And Mistakes

The full title of this book by Doug Hall is

Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

In my review on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and is Very Highly Recommended.

Here is my book review.

Can this book rescue marketing and marketers?

I thought the author’s book Jump Start Your Business Brain was excellent when I read it and it was a no-brainer to move on to this book

Its purpose is to rescue marketing. The book starts with the assertion that between 75 per cent and 95 per cent of marketing initiatives fail. This is based on research and interviews with CEOs. [continue reading…]

in 4 – Lead Generation, Best Business Books

The full title of this book issued by the people behind the Copyblogger website is

How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.

In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.

Here is what I wrote.

Good summary of headlines for blog posts and Twitter.

Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.

Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]

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