Other Business Books

In my review of

The Ultimate Book of Effective and Proven Sales Pitches

by Stephen Ashley posted on Amazon.co.uk, I gave this book Two Stars. This means Disappointing.

Here is my review.

A very long list of words and phrases that customers might think sound good

There are a few books like this that are lists of selling words and phrases.

In principle, they are very useful for people who have to write sales copy and who are struggling to find the right words. Sadly not this one. [continue reading…]

The full title of this book by BrandBlast is

SEO Decoded: The 7 Day SEO Bootcamp: The 7 Day SEO Bootcamp to Help You Master SEO 2016

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

More of a general briefing than the how to guide I was expecting

The Bootcamp in the title made me think this was going to be very action intensive but it is more a general discussion of the things that need to be done to strengthen your SEO (search engine optimisation) on your website. [continue reading…]

The full title of this book by Patrick Forsyth is

Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions

In my review on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

Sensible ideas of good management

This book has 52 ideas that are explained in two or three pages each. It’s hard to argue with what’s written here because it’s common sense management advice. [continue reading…]

The full title of this book by Tim Ferriss is

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

Overwhelming and you can’t find what you need to know. I expected much better.

This book is huge at over 700 pages and as such, it’s also very daunting.

The author has interviewed many leaders in different fields and has tried to bring together the best of the best ideas. Interspersed between the interview snippets and summaries are sections written by the author where he shares his compiled knowledge. [continue reading…]

The full title of this book by Jeanna Gabellini is

10 Minute Money Makers: How to Easily Double Your Profits in Just 10 Minutes a Day

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.

Here is my review.

By the author of a book about the Law of Attraction and she talks about her coaching business

First I should point of the author has written a book about the Law of Attraction.

That concept of “think about what you want and you’ll get it” might put you off but I think there’s something in it. Or at least in getting clear about your direction, identifying actions that will help and then doing them very effectively. I also accept that your mindset can be a major constraint if you keep having negative thoughts. [continue reading…]

The full title of the book by Pat McCord is

Postcard Marketing Update: What You Need to Know Now

In my review posted at Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Practical advice on using postcard in your marketing

A useful book that can help you to use postcards in your marketing.

It would have been much better if it had included examples since you need immediate impact with this technique of direct mail. Postcards get a glance but the photo or headline on either side must be strong enough to demand more attention and get the card read. Otherwise, it’s all too easy to dismiss it as “junk mail”.

What’s in the book is fine but I feel you need to know more if you’re going to use postcards as part of your marketing campaigns.

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The full title of the book by Ryan Stable is

Getting the Most Out of Pay-Per-Click Ads for Small Business Owners in 2016 and Beyond

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Ambitious review of various PPC methods

This is a more substantial book than many of the low cost or Kindle Unlimited books available.

Its broad scope is its downfall because it is hard to do justice to the many different networks. More details are given to Google Adwords, Facebook and Twitter than some of the others. [continue reading…]

The full title of this book by Anthony Lambardi is

Understand Google Adwords Today: The Ultimate Guide to Mastering Google Adwords Pay Per Click Advertising in Less Than 24 Hours!

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

A short intro to AdWords but you need much more

I’ve no idea how the author has the nerve to claim this short book is the “ultimate guide”. It’s very far from it and only sets up the book for a harsh assessment. [continue reading…]

The full title of this book by Michael Fleischner is

PPC Made Simple: Strategies For Dominating Google AdWords

In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

In its day, this would have been an excellent source of advice but it urgently needs an update

Many of the low cost or free to read with a Kindle Unlimited subscription are skimpy and miss of much but this used to be the real deal. Not perfect but very good.

The problem is that it was written in 2010 and 2011 according to the copyright at the beginning of the book. PPC through Google Adwords has changed significantly since then and the social media networks have also become major drivers of traffic. [continue reading…]