by Paul Simister
on November 9, 2016
The full title of this book by Dennis Lewis is
Combat Zone: The Value Based Proposition
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
Interesting For Sales People In B2B Markets
This wasn’t the book I was expecting to read as I thought it was about strategic marketing style value propositions.
Instead this is a book about selling in B2B markets where products can be sold on the basis of financial justification e.g. a chemical company might sell a new type of fertiliser that increases wheat yields per acre by 25% over the next best alternative. Depending on what you’re selling, you can therefore explain your advantage based on costs savings, extra revenue generated, faster payback for a machine or a combination of all three. [continue reading…]
by Paul Simister
on October 14, 2016
In my review of the book
Marketing: Unique Selling Points and Creating a Tagline
by Amy Foxwell posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
Don’t buy – I did and asked for my money back – because it is far too short
This is far too small to be of much value to anyone interested in the subject. [continue reading…]
by Paul Simister
on December 18, 2015
Reality In Advertising by Rosser Reeves
This is considered to be a classic market text as it introduced or at least popularised the concept of unique selling propositions.
Does it stand the test of time?
In my review posted on Amazon.co.uk, I rated the book at the Five Stars level. This means I think it is Excellent.
Here is my book review.
A marketing classic and a delight to read
This is the famous book credited with popularising the concept of the Unique Selling Proposition. It was first published in 1961. Can a book that is fifty years old have anything to teach us about advertising and marketing?
You bet it does. It starts with perhaps the most powerful statement I’ve read in a business book.”It cost $1,000,000,000 to write this book. We spent that much of our clients’ money and made many mistakes to isolate these principles.” One billion dollars – in 1961! Who knows how much that would be in today’s money. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Mark Joyner is
“The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A great way to simplify a complex idea but it’s expensive for what’s there
The premise is simple…
Your customers are going to give you a few seconds to make the sale. What are you going to say? [continue reading…]
by Paul Simister
on June 19, 2015
When I reviewed this book, on Amazon.co.uk,
“How to Create a Million Dollar Unique Selling Proposition” by Bill Bodri,
I gave it a Five Star rating.
This means that I think it is Excellent and is Very Highly Recommended.
Here is my book review.
A terrific resource to help you to define your business in a short statement
When I read this book it was called How To Write A Million Dollar Unique Selling Proposition but, given the very minor change in title, I’m sure it’s the same book.
It is the most comprehensive look at the topic of Unique Selling Propositions that I’ve seen and the author deserves a lot of credit to compile such an outstanding review. [continue reading…]
by Paul Simister
on June 19, 2015
The full title of the book by Mike Swedenberg is
Copywriting and the Unique Selling Proposition: Take Your Advertising To The Next Level
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
The emphasis is on copywriting
I bought this book because of its prominent use of the USP concept in its title. I should have realised that its focus is more on copywriting.
Whilst there are better general books on copywriting, this is worth reading if you write copy although the format as a kindle e-book isn’t as good as it should be. It’s less relevant if you want to know how to differentiate your business and there are better books that help you to look at the process.
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by Paul Simister
on June 19, 2015
The full title of this book by Andrea Callahan is
Defining a Dynamic USP: Crafting a Compelling Message to Attract Your Ideal Client
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my review.
Short but a nice process
This is a short guide to help you to think about how you can differentiate your business from your competitors through a short statement called a unique selling proposition or USP.
The author rightly encourages you to think about your potential customers and what they need, your competitors and what they offer and your product or service. Once you’ve done this analysis work, you can identify the best positioning for your business so that it is distinctly different from your competitors. [continue reading…]
by Paul Simister
on June 18, 2015
The full title of this book by Jennifer S Cosculluela is
Find Your Own Unique Selling Proposition: Getting Ahead With USP
In my review posted on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
Disappointing presentation and content
My first impressions weren’t good. I hadn’t expected this to be so small, it’s little more than a pamphlet. To add insult to injury, the contents are in a very small, sans serif font which makes it quite difficult to read, despite the double spacing between lines. [continue reading…]
by Paul Simister
on June 18, 2015
In my review of the ebook
USP: How to Construct a Winning Unique Selling Proposition by Michael Senoff
posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Transcripts of various telephone conversations
This is a bit odd. It is the transcript from several telephone conversations between an American consultant, Michael and Nick, the owner of a medium sized website hosting company with about 5,000 clients. It is also quite old which you may find off-putting if you’re an up-to-date techie. [continue reading…]
by Paul Simister
on May 16, 2015
In my review posted of
USP: How To Craft Your Unique Selling Proposition
by Tara Jacobsen and Rebekah Welch posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
More focused on elevator pitches than an authentic, differentiating USP.
Working out how you can differentiate yourself from your competitors and communicate it to the customers is very important. Since this is an area of particular interest to me, I’m working my way around all the books.
This book takes quite a while to really get going and then produces a number of fill in the gaps phrases formulas to create what I think is much more of an elevator pitch than a USP although the two are linked. [continue reading…]
