The full title of this book by Saman Bakhtiar is
Fitness Marketing: Email Marketing Guide
In my review posted on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
Technical summary of email marketing
After reading this book I’ve realised that it’s possible to write two books about email for fitness businesses:
1 – The technical side of email marketing (this book)
2 – The marketing side of sending emails to customers and prospects interested in fitness (the book I wanted to read).
This is another short (22 pages) Kindle book where the main purpose is to promote the business of the author. Unfortunately you’re asked to pay £4.49 for the privilege.
I don’t disagree with what’s in the book but it is dull. I’d even go as far to say that it’s boring. I learnt little and didn’t get any pleasure from reading it.
The book I was interested in reading would look at what would engage readers to join email lists, open and read emails and most important of all, become engaged with the marketing process. Too often emails educate people to ignore them or create passive readers.
This book isn’t what I wanted. It’s descriptive rather than goal oriented.
There will be better books on email marketing and there isn’t enough link into fitness marketing in my opinion to buy this as well.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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