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Email Marketing

101 Headline Templates That Crush It by GN Reed

The full title of this book by GN Reed is

101 Headline Templates That Crush It: How To Get Your Emails Opened Fast

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

The headline is the “ad for the ad”

All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.

If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]

in Best Business Books

Invisible Selling Machine by Ryan Deiss – 5 Stars

The full title of this book by Ryan Deiss is

Invisible Selling Machine: 5 Steps To Crafting an Automated Evergreen Email Campaign That Literally Makes Sales While You Sleep“.

In my review posted on Amazon.co.uk, I rated this book at the Five Stars level. This means I consider it to be Excellent.

Here is my book review.

Very good book about how to structure your email marketing campaigns.

For some years, Ryan Deiss has been one of my three favourite Internet marketing experts because:

  1. He’s active in many different markets, not just the make money online market.
  2. He’s committed to testing ideas and seeing which work best, tweaking and then testing again.
  3. He doesn’t pad out his training with irrelevant details to waste your time.

Those three qualities can be seen in this book as well as his normal, more expensive, training programs. [continue reading…]

in 4 – Lead Generation, Best Business Books

Permission Marketing by Seth Godin

The full title of this book by Seth Godin is

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

In my review posted on Amazon.co.uk, I gave the book Three Stars.

Here is my review.

A good idea that has dated as our needs change.

You are bombarded with thousands of advertising messages each day. There is only have one way to react to maintain your sanity – to develop a stronger screening mechanism so that the more messages you see and hear, the more you don’t even have to even think about them to ignore.

You literally just don’t see them. [continue reading…]

in Other Business Books

Fitness Marketing by Saman Bakhtiar

The full title of this book by Saman Bakhtiar is

Fitness Marketing: Email Marketing Guide

In my review posted on Amazon.co.uk, I gave the book Two Stars.

Here is my review.

Technical summary of email marketing

After reading this book I’ve realised that it’s possible to write two books about email for fitness businesses:

1 – The technical side of email marketing (this book)

2 – The marketing side of sending emails to customers and prospects interested in fitness (the book I wanted to read). [continue reading…]

in Other Business Books