Success as a Personal Training or Fitness Instructor

In my review of

How to Keep Your Clients If You’re a Personal Trainer

by Julian Flynn posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.

Here is my review.

Good practice or common sense?

This is a short, practical guide to use good practices in your personal training to keep clients.

In many ways, what’s in this book is just common sense. e.g. chapter 1 is set goals and get an idea of what the client wants. [continue reading…]

When I reviewed

“Grow Your Personal Training Business: Low cost, quick and easy marketing for personal trainers” by Mandy Riddington

on Amazon.co.uk, I gave the book Four Stars.

This means I think it is Good and Well Worth Reading if you’re a personal trainer.

Here is my book review.

Well put together guide

My early impressions of this guide to marketing a personal training business are very favourable. [continue reading…]

The full title of the book by Bedros Keuilian is

Boot Camp Marketing Tactics: How to Start & Grow a 6-Figure Fitness Boot Camp Business

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

Short, basic introduction to fitness bootcamps

This book has an ambition title, to teach readers how to start and grow a 6 figure fitness boot camp business.

I don’t think it succeeds. [continue reading…]

The full title of this book by Saman Bakhtiar is

Fitness Marketing: Email Marketing Guide

In my review posted on Amazon.co.uk, I gave the book Two Stars.

Here is my review.

Technical summary of email marketing

After reading this book I’ve realised that it’s possible to write two books about email for fitness businesses:

1 – The technical side of email marketing (this book)

2 – The marketing side of sending emails to customers and prospects interested in fitness (the book I wanted to read). [continue reading…]

The full title of this book by Pat Rigsby is

“Fitness Marketing: A Guide to Marketing Your Fitness Business“.

In my review posted on Amazon.co.uk, I gave this book Four Stars. That means it is Good and Well Worth Reading if you have a fitness business.

Here is my book review.

Packed with ideas to get more clients

This short, concise book is made up of a series of articles. Unlike the author’s other book Personal Training Sales, I didn’t feel there was much repetition and I can only remember one time when terms were used before they had been explained.

What you get when you buy this book is a series of ideas about marketing for fitness businesses written by someone very experienced in this market. That inside knowledge of what works (in America) is worth a great deal. [continue reading…]

The full title of the book by John Spencer Ellis is

Fitness Marketing: 7 Ways to Get 7 New Clients in the Next 7 Days

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Brief and to the point marketing lesson

This is a hard talking short book designed to shake you any out of any lethargy you have towards your marketing.

As the author says, if your business isn’t giving you what you want, then something isn’t right and you need to change it. [continue reading…]

In my review of this book,

“21 Days to a Better Fitness Business” by Pat Rigsby and Ryan Ketchum,

posted on Amazon.co.uk, I gave it a rating of Four Stars.

This means I think it is Good and Well Worth Reading if you run a fitness business.

Here is my book review.

Are You Prepared To Do What’s Necessary?

This is a short, punchy guide to increasing leads in a fitness business in just three weeks so that owners can quickly see more revenue.

The tips are sensible, the timetable tight.

It begs the question “Are you prepared to do whatever is necessary to succeed in your fitness business?” [continue reading…]

The full title of this book by Pat Rigsby is

Personal Training Sales: The Ultimate System for Selling Fitness

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Shame the contents is bitty

Many business owners don’t like selling because they don’t see it as the route to helping people. Instead selling is seen as sleazy and about manipulating people to buy what they don’t want. [continue reading…]

The full title of this book by Debra Atkinson is

How To Write Headlines That Get Opened: Fitness Marketing Mastery

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means Disappointing.

Here is my review.

Why Headlines Are Vital And Why This Book Is Little Help

Marketers refer to headlines when they mean the first words that are read. It may be the few words at the top of an advertisement, an email subject line, a blog post title (or even a book title).

The aim of the headline is:
a) to attract your attention; and
b) to encourage you to read more.

[continue reading…]