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How to Price Your Platypus by David Abbott

The full title of this book by David Abbott is

How to Price Your Platypus: Using an Understanding of Customer Psychology to Maximise Prices

In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means it is Good to Very Good.

Here is my book review.

A plain talking, practical guide to pricing

Pricing is a major lever for improving profitability by adjusting margins and sales volumes but there are many factors to consider.

That’s why simple but sub-optimal pricing techniques like cost plus (standard markup) and charging the same as your competitors are often chosen even if it means leaving profit on the table.

This book goes into plenty of the issues but does it in an easy-to-read, plain-talking way that guides you through practical techniques for setting your prices.

Inevitably this means there are compromises made and the scope of the book is wide. There’s a big difference between setting your own prices and forcing potential customers to make the buy or don’t buy decision… or where prices are “negotiated” with a powerful buyer like the supermarkets.

I recommend this to business owners. Marketing consultants will need something more substantial.

You can buy the book from Amazon.co.uk or Amazon.com

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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