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Best Pricing Books

Your price is the single biggest influence on your profit.

Yet it’s often a part of a business that is given little thought.

Either mechanistic pricing rules – it’s the cost plus a markup percentage.

Or it’s what your competitors are charging, plus or minus a bit depending on your view of their quality and service compared with yours.

The Best Books On Pricing

You will only see the books I’ve rated at Four Stars (meaning good and well worth reading) and Five Stars (excellent and very highly recommended). Reviews of lower rated books appear on Amazon.co.uk but I haven’t brought the reviews across to my own website.

If you read my reviews, you’ll see I try to explain why I like them but also to identify any weaknesses. My job as a reviewer is to help you to find the most appropriate books rather than to help sell more books.

On that note, if you do decide to buy, I’d appreciate it if you could click through to Amazon on my links as (hopefully) I’ll earn a small referral commission.

Some of these books can be very expensive so, if you’re happy with a hard back or paperback book, take a look at the second hand options on Amazon. Personally I only buy if the condition is described as “As New” or “Very Good” unless I’m really keen and forced to drop down to “Good”.

Five Star Books On Pricing

The Strategy and Tactics of Pricing by Thomas Nagle and Reed Holden

How to Sell at Margins Higher Than Your Competitors by Lawrence L. Steinmetz and William T. Brooks

Four Star Books On Pricing

Pricing on Purpose by Ronald J Baker

Perfect Pricing in One Simple Lesson by Cynthia Kocialski

Pricing Strategies for Winners by Steve Prescott

Other Categories of Business Books That May Interest You

Business StrategyBusiness TurnaroundCopywritingCustomer ServiceDifferentiation StrategyFinanceInternet MarketingKPI & Performance MeasurementMarketingPersuasionProfit ImprovementRetail BusinessSales TrainingUnderstanding Buyers

Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me to help you get unstuck.

Pricing Strategies for Winners by Steve Prescott

The full title of this book by Steve Prescott is

Pricing Strategies for Winners: The ultimate guide to pricing strategies and how to never sell cheap again“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my book review.

A great reminder that you can charge high prices if you commit to delivering high quality and great service

This book focuses on premium pricing. This means being the, or one of the highest priced suppliers in your market.

If you look at any market, you’ll see different businesses charging different prices. Cars, hotels and even something as everyday as bread have the same pattern. There’s a range of products from low price, low quality (low value) products through to high price, high quality (high value) product and service combinations. [continue reading…]

in Best Business Books

Perfect Pricing in One Simple Lesson by Cynthia Kocialski

The full title of this book by Cynthia Kocialski is

Perfect Pricing in One Simple Lesson: Find Your Pricing Edge, Attract More Customers, and Earn More Profit“.

In my review ,on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is good.

Here is my book review.

A nice guide to the important issue of pricing

The key importance of pricing is often overlooked by business owners who find themselves guessing a suitable price and hoping for the best.

A change on prices up or down is often the main cause of changes in profits. Perhaps counter intuitively an increase in prices offset by a small reduction in volume is often more profitable than slashing prices to sell more. [continue reading…]

in Best Business Books

The full title of this book by Lawrence Steinmetz and William Brooks is

How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee“.

In my review at Amazon.co.uk, I gave the book a rating of FIVE stars. This means I think it is excellent.

Here is my book review.

Packed with great tips and advice on how to withstand pricing pressure from buyers

The content in this book is fantastic for anyone in business who comes under pricing pressure, either directly from customers or from sales people who have limited selling skills beyond offering discounts.

I tell my coaching clients that price is where your strategy hits the road and is truly tested. To increase sales, you need to offer better value than competitors but it’s so much nicer when those customers believe your product or service is worth more. [continue reading…]

in 5 – Lead Conversion, Best Business Books

Pricing on Purpose by Ronald J Baker

The full title of this book by Ron Baker is

Pricing on Purpose: Creating and Capturing Value“.

in my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good.

Here is my book review.

Has some excellent content for value pricing but it is long-winded.

The author is responsible for changing the thinking of many accounting and legal professionals on how they should be pricing their services. He advocates moving away from fees based on clocked hours and moving towards fees based on the value of the work done to the client. This book moves value-based pricing out of professional services and into the mainstream. [continue reading…]

in Best Business Books

The full title of this book by Thomas Nagle and Reed Holden is

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making“.

This book has been revised a number of times and my review refers specifically to the Third Edition. I have recently bought the Sixth Edition.

In my review posted to Amazon.co.uk, I rated this book at the Five Stars level. It is Excellent (perhaps Brilliant is a better word) and is Very Highly Recommended to anyone who has to make pricing decisions in a reasonable sized business.

Here is my book review.

A superb review of pricing theory

Pricing is where your strategy is either tested and proven or fails. It is very much where the rubber meets the road.

The authors, Thomas Nagle and Reed Holden expertly walk a fine line that makes “The Strategy and Tactics of Pricing” work both as an academic textbook for MBA level students on a pricing module and as a guide for the serious practitioner of pricing who makes real decisions in a business. [continue reading…]

in 3 – Your Strategic Positioning, 4 – Lead Generation, 5 – Lead Conversion, Best Business Books