Best Pricing Books

The full title of this book by Steve Prescott is

“Pricing Strategies for Winners: The ultimate guide to pricing strategies and how to never sell cheap again“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my book review.

A great reminder that you can charge high prices if you commit to delivering high quality and great service

This book focuses on premium pricing. This means being the, or one of the highest priced suppliers in your market.

If you look at any market, you’ll see different businesses charging different prices. Cars, hotels and even something as everyday as bread have the same pattern. There’s a range of products from low price, low quality (low value) products through to high price, high quality (high value) product and service combinations. [continue reading…]

The full title of this book by Cynthia Kocialski is

“Perfect Pricing in One Simple Lesson: Find Your Pricing Edge, Attract More Customers, and Earn More Profit“.

In my review ,on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is good.

Here is my book review.

A nice guide to the important issue of pricing

The key importance of pricing is often overlooked by business owners who find themselves guessing a suitable price and hoping for the best.

A change on prices up or down is often the main cause of changes in profits. Perhaps counter intuitively an increase in prices offset by a small reduction in volume is often more profitable than slashing prices to sell more. [continue reading…]

The full title of this book by Lawrence Steinmetz and William Brooks is

“How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee“.

In my review at Amazon.co.uk, I gave the book a rating of FIVE stars. This means I think it is excellent.

Here is my book review.

Packed with great tips and advice on how to withstand pricing pressure from buyers

The content in this book is fantastic for anyone in business who comes under pricing pressure, either directly from customers or from sales people who have limited selling skills beyond offering discounts.

I tell my coaching clients that price is where your strategy hits the road and is truly tested. To increase sales, you need to offer better value than competitors but it’s so much nicer when those customers believe your product or service is worth more. [continue reading…]

The full title of this book by Ron Baker is

“Pricing on Purpose: Creating and Capturing Value“.

in my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good.

Here is my book review.

Has some excellent content for value pricing but it is long-winded.

The author is responsible for changing the thinking of many accounting and legal professionals on how they should be pricing their services. He advocates moving away from fees based on clocked hours and moving towards fees based on the value of the work done to the client. This book moves value-based pricing out of professional services and into the mainstream. [continue reading…]

The full title of this book by Thomas Nagle and Reed Holden is

“The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making“.

This book has been revised a number of times and my review refers specifically to the Third Edition. I have recently bought the Sixth Edition.

In my review posted to Amazon.co.uk, I rated this book at the Five Stars level. It is Excellent (perhaps Brilliant is a better word) and is Very Highly Recommended to anyone who has to make pricing decisions in a reasonable sized business.

Here is my book review.

A superb review of pricing theory

Pricing is where your strategy is either tested and proven or fails. It is very much where the rubber meets the road.

The authors, Thomas Nagle and Reed Holden expertly walk a fine line that makes “The Strategy and Tactics of Pricing” work both as an academic textbook for MBA level students on a pricing module and as a guide for the serious practitioner of pricing who makes real decisions in a business. [continue reading…]