Your price is the single biggest influence on your profit.
Yet it’s often a part of a business that is given little thought.
Either mechanistic pricing rules – it’s the cost plus a markup percentage.
Or it’s what your competitors are charging, plus or minus a bit depending on your view of their quality and service compared with yours.
The Best Books On Pricing
You will only see the books I’ve rated at Four Stars (meaning good and well worth reading) and Five Stars (excellent and very highly recommended). Reviews of lower rated books appear on Amazon.co.uk but I haven’t brought the reviews across to my own website.
If you read my reviews, you’ll see I try to explain why I like them but also to identify any weaknesses. My job as a reviewer is to help you to find the most appropriate books rather than to help sell more books.
On that note, if you do decide to buy, I’d appreciate it if you could click through to Amazon on my links as (hopefully) I’ll earn a small referral commission.
Some of these books can be very expensive so, if you’re happy with a hard back or paperback book, take a look at the second hand options on Amazon. Personally I only buy if the condition is described as “As New” or “Very Good” unless I’m really keen and forced to drop down to “Good”.
Five Star Books On Pricing
The Strategy and Tactics of Pricing by Thomas Nagle and Reed Holden
How to Sell at Margins Higher Than Your Competitors by Lawrence L. Steinmetz and William T. Brooks
Four Star Books On Pricing
Pricing on Purpose by Ronald J Baker
Perfect Pricing in One Simple Lesson by Cynthia Kocialski
Pricing Strategies for Winners by Steve Prescott
Other Categories of Business Books That May Interest You
Business Strategy – Business Turnaround – Copywriting – Customer Service – Differentiation Strategy – Finance – Internet Marketing – KPI & Performance Measurement – Marketing – Persuasion – Profit Improvement – Retail Business – Sales Training – Understanding Buyers
Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me to help you get unstuck.