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Pricing

Why Your Customers Suck by Jon McCulloch

In my review of

Why Your Customers Suck by Jon McCulloch

posted on Amazon.co.uk, I gave the book Three Stars.This means it is Worthwhile.

Here is my book review.

You have bad customers because of your bad decisions

This is a book mainly about pricing and positioning.

If you’re not familiar with the phrase positioning, it means your place in the market. [continue reading…]

in Other Business Books

Pricing Strategies for Winners by Steve Prescott

The full title of this book by Steve Prescott is

Pricing Strategies for Winners: The ultimate guide to pricing strategies and how to never sell cheap again“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my book review.

A great reminder that you can charge high prices if you commit to delivering high quality and great service

This book focuses on premium pricing. This means being the, or one of the highest priced suppliers in your market.

If you look at any market, you’ll see different businesses charging different prices. Cars, hotels and even something as everyday as bread have the same pattern. There’s a range of products from low price, low quality (low value) products through to high price, high quality (high value) product and service combinations. [continue reading…]

in Best Business Books

In my review of the book

Resisting Pricing Pressure in Recession & Recovery

by Rupert M Hart posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

An important topic but the book could be better

Pricing policy is often made without much thought at the best of times. It becomes critical in a recession when volumes are down, customers are very price conscious and want reductions and competitors are a hair trigger away from starting a price war. [continue reading…]

in Other Business Books

The Price is Great by Alejandro Mijares Ortiz

In my review of the book

The Price is Great by Alejandro Mijares Ortiz

posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

The price may be great but the book isn’t

Hiding in this book are some good points that summarise research on how we respond to prices. Even though it’s short, it would be worthwhile and rated at 3 stars. Add in more research and examples and the rating can go up to 4 stars.

However it’s very hard to absorb the ideas because of the way the book is written. It is impossible to recommend even as a Kindle Unlimited download. The price of the physical book is ridiculous.

Note to the author. Get yourself a good editor who will be cruel to be kind. Sentences are badly constructed, paragraphs are too long and there are spelling mistakes. It will be a painful process but you’ll finish with a much better book.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
in Other Business Books

Perfect Pricing in One Simple Lesson by Cynthia Kocialski

The full title of this book by Cynthia Kocialski is

Perfect Pricing in One Simple Lesson: Find Your Pricing Edge, Attract More Customers, and Earn More Profit“.

In my review ,on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is good.

Here is my book review.

A nice guide to the important issue of pricing

The key importance of pricing is often overlooked by business owners who find themselves guessing a suitable price and hoping for the best.

A change on prices up or down is often the main cause of changes in profits. Perhaps counter intuitively an increase in prices offset by a small reduction in volume is often more profitable than slashing prices to sell more. [continue reading…]

in Best Business Books

The full title of this book by Lawrence Steinmetz and William Brooks is

How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee“.

In my review at Amazon.co.uk, I gave the book a rating of FIVE stars. This means I think it is excellent.

Here is my book review.

Packed with great tips and advice on how to withstand pricing pressure from buyers

The content in this book is fantastic for anyone in business who comes under pricing pressure, either directly from customers or from sales people who have limited selling skills beyond offering discounts.

I tell my coaching clients that price is where your strategy hits the road and is truly tested. To increase sales, you need to offer better value than competitors but it’s so much nicer when those customers believe your product or service is worth more. [continue reading…]

in 5 – Lead Conversion, Best Business Books

More Gross Profit by Bob Oros

The full title of this book by Bob Oros is

More Gross Profit: Increase Your Gross Profit On Every Sale Starting Right Now

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A book of sales tips that include how to resist price pressure

I’m a believer in the old maxim “turnover is vanity but profit is sanity” so I welcome books that focus on profit or margin growth.

However this proved to be a disappointment because it wasn’t the book I was expecting from its title. [continue reading…]

in Other Business Books

How to Influence Buying Criteria by David J. Pannell

The full title of this book by David J. Pannell is

How to Influence Buying Criteria and open doors to More Business, Better Margins in Less Time

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Worth reading if price versus value is a consistent problem

This book looks at the issue where customers focus on price when there are clear differences in value between competing products. The challenge for the sales person (this book is sales rather than marketing focused) is to open up the conversation. [continue reading…]

in Other Business Books

Value Pricing And How It’s Used By Accountants

Today I look at how value pricing has had a big impact on the way that accountants charge for their services.

Have you noticed how professional accountants (CPAs, chartered accountants, certified accountants) have gradually moved from charging on a time basis to charging a fixed price for an agreed service?

As fixed pricing involves risk and accountants are not usually associated with taking risks have you ever wondered why?

Perhaps you believe that it’s market driven.

It’s what clients want isn’t it? [continue reading…]

in 3 – Your Strategic Positioning, 4 – Lead Generation