I want to talk about Crazy Egg.
Imagine a good headline creating curiosity like this one.
Find Out Where You Website Succeeds And Where It Fails To Engage Visitors And They Stop Paying Attention.
Your visitors are happy to carry on reading providing the headline fulfils the promise of the click that got them here.
Now imagine a boring photo without a caption explaining what it is. I’m going to leave some space for it.
.
.
.
.
Still here?
Now how about some words that are really hard to read. This can happen because there isn’t enough contrast between the letters and the background or because it’s reverse print light letters on dark background rather than dark letters on a pale background) or because the letters are too small for your average reader.
As you can imagine that paragraph above is likely to cause problems. If you want to know what the last paragraph says, you can highlight it with your cursor but how many readers are going to do that.
Alternatively, you can read it below printed with proper contrast.
Now how about some words that are really hard to read. This can happen because there isn’t enough contrast between the letters and the background or because it’s reverse print (light letters on dark background rather than dark letters on a pale background) or because the letters are too small for your average reader.
Now imagine another boring photograph without a caption explaining it. Again space allowed for it.
.
.
.
.
.
.
.
.
Given up yet?
None of these common mistakes are intentional but it’s often done in the name of “attractive design”.
The trouble is it kills the marketing effect of your website. Nobody is visiting to see if you have a pretty website, they are coming to see if you can solve their problem better or with better value than your competitors.
The answer is to use tracking software like Crazy Egg.
This lets you see what your visitors are doing and where they give up.
I’m going to be adding some screenshots to this page but, at the moment, I want to get some data into Crazy Egg.
.
