by Paul Simister
on October 14, 2016
The full title of this book by Lindsay Spencer-Matthews is
“Reading Customers Minds: Why Customers Don’t Buy From You And What To Do About It“.
In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.
Here is my book review.
Very interesting and well worth reading if you have a colour screen
This interesting book is written by a psychologist with 20 years practical experience who has previously worked in sales and marketing.
The author contrasts what you know and what a customer knows using set theory diagrams. I’m a visual thinker so I like the clarity of this approach but unfortunately the diagrams don’t come out well on a standard Kindle reader with its black and shades of grey contrasts. [continue reading…]
by Paul Simister
on October 13, 2016
The full title of this book by Bryan and Jeffrey Eisenberg with Anthony Garcia is
“Buyer Legends: The Executive Storyteller’s Guide“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.
Here is my book review.
Customer persona plus use situation and moments of truth
This book, by introducing the concept of buyer legends, tries to solve a problem with marketing where all the little improvements you make don’t add up to a big improvement because some cancel out others in a one step forward, one step back dance.
Basically a buyer legend is a story that combines a customer persona with a use situation and the moments of truth in the buying process. [continue reading…]
by Paul Simister
on December 18, 2015
Reality In Advertising by Rosser Reeves
This is considered to be a classic market text as it introduced or at least popularised the concept of unique selling propositions.
Does it stand the test of time?
In my review posted on Amazon.co.uk, I rated the book at the Five Stars level. This means I think it is Excellent.
Here is my book review.
A marketing classic and a delight to read
This is the famous book credited with popularising the concept of the Unique Selling Proposition. It was first published in 1961. Can a book that is fifty years old have anything to teach us about advertising and marketing?
You bet it does. It starts with perhaps the most powerful statement I’ve read in a business book.”It cost $1,000,000,000 to write this book. We spent that much of our clients’ money and made many mistakes to isolate these principles.” One billion dollars – in 1961! Who knows how much that would be in today’s money. [continue reading…]
by Paul Simister
on December 11, 2015
The full title of this book by Dan Kennedy is
“The Ultimate Sales Letter: Boost your sales with powerful sales letters, based on Madison Avenue techniques“.
In my review posted at Amazon.co.uk, I gave the book a Five Stars rating. This means I think it is Excellent.
Here is my book review.
My copy shows plenty of signs of use and that’s probably the strongest recommendation I can give.
When I look at my copy of this book, it shows all the signs of use – the spine cracked, various sections underlined in different colours, others asterisked and there are comments in the margin.
This is a book I go back to when I am preparing to write a sales letter because it is a) very good and b) very well organised. [continue reading…]
by Paul Simister
on December 11, 2015
The full title of this book by Robert R Updegraff is
“Obvious Adams: The Story of a Successful Businessman“.
In my review posted to Amazon.co.uk, I rated the book at the Fours Stars level. This means I think it is Good.
Here is my book review.
How to achieve success by doing the obvious
This was written in 1916 by and told the story of Oliver B. Adams and his career in advertising.
[continue reading…]
by Paul Simister
on December 9, 2015
The full title of this book by Michael Port is
“Book Yourself Solid:the Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling“.
In my review at Amazon.co.uk, I gave the book a rating of Five Stars. This means I think the book is Excellent and Very Highly Recommended.
A book about marketing professional services that’s so good, I wish I’d written it myself.
Michael Port specialises in helping service professionals (accountants, business coaches and consultants, chiropractors, estate agents etc) to market themselves more effectively so that they are booked solid. [continue reading…]
by Paul Simister
on December 9, 2015
In my review posted on Amazon.co.uk, I gave this book,
Guerrilla Marketing During Tough Times,
a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A book you need when things are tough for your business
It makes sense to consult a man who has been advising small businesses on how to use low and no cost marketing weapons since the mid 1980s when times are tough.
The essence of Guerrilla Marketing is to use time, effort and imagination to replace money in the marketing of a business. I particularly like “imagination” since time and effort both have their downsides. [continue reading…]
by Paul Simister
on December 9, 2015
The full title of this book by Susan Drake and Colleen Wells is
“The Complete Idiot’s Guide to Guerrilla Marketing: Get creative… and get the word out about your product or service“.
In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good.
Here is my book review.
A book of unconventional marketing tactics but it’s not directly connected to Jay Conrad Levinson’s Guerrilla Marketing ideas
This book has no direct connection with the Guerrilla Marketing concepts created by Jay Conrad Levinson for small businesses since the mid 1980s.
It’s a bit naughty to jump on the Guerrilla Marketing brand name but guerrilla marketing is also a term that has slipped into general use to reflect unconventional marketing techniques that step outside of the normal channels and may be used by large or small businesses (Think Hoover and hoover for vacuum cleaners. [continue reading…]
by Paul Simister
on December 9, 2015
The full title of this book by Jay Conrad Levinson and Paul Hanley is
“The Guerrilla Marketing Revolution: Precision Persuasion of the Unconscious Mind“.
In my review at Amazon.co.uk, I gave it a Four Stars Rating. This means I think it is Good.
An interesting start to a new way of marketing to the unconscious brain
It seems to have become a traditional method of marketing. You present yourself as selling the new improved version and then you knock the old version but don’t really deliver anything new.
This delivers.
Unfortunately Paul Hanley, the main author, died a few months after publishing this book in 2005. Jay Conrad Levinson died in 2013. [continue reading…]
by Paul Simister
on December 9, 2015
The full title of this book is
“Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good.
Here is my book review.
A good place to start building your knowledge of Guerrilla Marketing
While much of the scope of this book is also covered by the main “Guerrilla Marketing” book and you do have to ask whether you need both, the “Startup Guide To Guerrilla Marketing” has certain advantages and disadvantages. [continue reading…]
