by Paul Simister
on December 6, 2016
The full title of this book by Drayton Bird is
“51 Helpful Marketing Ideas: Simple, tested, yet often neglected ideas guaranteed to improve results“.
In my review on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good to very good.
Here is my book review.
Interesting book badly let down by Kindle formatting
Drayton Bird is the British copywriter who can stand shoulder to shoulder with the American greats but his ideas are more in tune with our sensibilities.
In this book he shares helpful ideas. You may have heard most of them before but do you regularly put them into practice? [continue reading…]
by Paul Simister
on December 6, 2016
In my review of
Commonsense Direct and Digital Marketing by Drayton Bird
on Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.
Here is my book review.
British direct response marketing
This book is written for business owners, marketing professionals and students of marketing. For a text book, it’s great and I wish my MBA had included a direct marketing module.
As a book for business owners, it’s a bit daunting. It’s bigger and heavier than normal and looking at it feels more like work than reading the lighter style marketing management books. [continue reading…]
by Paul Simister
on December 4, 2016
The full title of this book by Joan Mullally and Evelyn Trimborn is
“Postcard Marketing Success: How to Use Postcard Marketing To Promote Your Business“.
In my review at Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.
Here is my book review.
Plenty of good practical advice about postcards
Direct mail is an important way to target potential customers and postcards can be very helpful as part of a sequence of contacts.
This book is packed with good practical advice to help you succeed. [continue reading…]
by Paul Simister
on November 30, 2016
The full title of this book by Charlie Hutton and Emma Hutchinson is
“The Orgasm Effect: The Business Owners Guide to Get Customers Screaming…Yes, Yes, YES!“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.
Here is my book review.
A good book with Dan Kennedy / Frank Kern style ideas of direct response marketing
This is a risky title so it may be better on Kindle. I’ve had to hide another marketing book I bought a couple of weeks ago called “Getting Naked” for fear of giving people the wrong impression.
In my coaching I often talk about the 5 Ms of Marketing – market, message, media, measurement and mindset. This is one of the few marketing books that tackles mindset issues and as a book about direct response, measurement is heavily featured too. So many books focus almost entirely on the media, the way the message reaches the potential customers. [continue reading…]
by Paul Simister
on November 24, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book
I think the underlying book by Chet Holmes, The Ultimate Sales Machine is excellent so will the summary match up or will it exclude too many important ideas? In my review on Amazon.co.uk, I gave the summary a rating of Four Stars.
Here is my book summary review.
Nice summary of excellent business book that looks at the foundations of business growth
The full version of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies is in my list of the top twelve favourite business books for business owners.
It is based on the focused growth system the author explained in the famous PEQ seminars he did with Jay Abraham. [continue reading…]
by Paul Simister
on November 23, 2016
When I reviewed
Why People Buy by John O’Shaughnessy
on Amazon.co.uk, I gave it a Four Stars rating which means I consider it to be good.
Here is my book review.
A revealing book about consumer theory written for practitioners and academics but it’s nearly 30 years old
I’m fascinated by understanding why people buy what they buy, when they buy it and how they buy it. Generally I feel that far too much of the literature on sales and marketing ignores the buyer and his or her motivations.
This book was first published in 1987 and it was written for both marketing practitioners and for academics and students of consumer behaviour. [continue reading…]
by Paul Simister
on November 23, 2016
The full title of this book by Rick Ott is
“Creating Demand: Move the Masses to Buy Your Product, Service, or Idea“.
In my review on Amazon.co.uk, I gave the book a Four Stars rating. This means I think it is good.
Here is my book review.
A book to make you think about your marketing but it was written before the Internet
This is an interesting book, even though it dates back to 1992 because it offers a different perspective than you see in most marketing books. It is also well written and easy to read.
First, it recognises the important difference between creating demand and servicing existing demand. The second issue is much easier because you just need to direct the buyer’s attention to your product and service and present the benefits in a convincing way along with an attractive offer to sample your product, perhaps with a risk reversal strategy so that the buyer knows he or she can get the money back if not happy. [continue reading…]
by Paul Simister
on November 23, 2016
The full title of this book by Bill Glazer is
“Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get“.
In my review on Amazon.co.uk, I gave this book a rating of Four Stars which means I consider it to be good.
Here is my book review.
Are you brave enough to try these outrageous methods?
The title promises “Outrageous Marketing” and the contents is likely to shock you to your core if you haven’t seen American style, over-the-top, direct response marketing before.
First a bit of background. Bill Glazer was a long term student of direct marketing & copywriting “legend” Dan Kennedy as he managed his men’s clothing store and he eventually became Kennedy’s partner in Glazer-Kennedy, a business selling marketing advice and training to small businesses. If you’re new to Dan Kennedy, the place to start is probably The Ultimate Marketing Plan 4th Edition which introduces you to his thinking and isn’t really about preparing a marketing plan. [continue reading…]
by Paul Simister
on November 23, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: Review and Analysis of Abraham’s Book
This Mr X Book about Jay Abraham’s methods was famous and notoriously expensive but can the valuable secrets in the book be captured in a much smaller summary?
The simple answer is NO. I rated the full book at the Five Stars level but this summary only gets Four Stars in my review on Amazon.co.uk.
A 4 Star Summary of a 5 Star Hugely Expensive Marketing Book
This is a summary of a very famous book. “Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards” is better known as the “Mr X Book“.
I need to explain the background.
Jay Abraham is a genuine marketing genius and legend and he became famous in the 1980s and 1990s for selling hugely expensive three day seminars for $5,000 and elite five day seminars for three to five times that much. This was possible because he had a record of achieving explosive growth for businesses. [continue reading…]
by Paul Simister
on November 23, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell’s Book
The Tipping Point by Malcolm Gladwell was one of those books that received plenty of publicity and there was a feeling that you had to read it.
I prefer the summary to the full buck and gave it an extra star with my Four Stars rating on Amazon.co.uk.
Here is my review of the book summary.
A nice summary of the main concepts of how ideas can be encouraged to spread virally
Some years ago many people were saying that The Tipping Point was a great book.
I read it and was disappointed as I explained in my 3 star review. The analysis of how ideas spread was interesting but the book was guilty of being padded out much too much. [continue reading…]
