by Paul Simister
on December 8, 2015
The full title of this book by Dan Kennedy is
“The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!“.
In my review posted at Amazon.co.uk, I gave this book a rating of Five Stars. This means I think it is Excellent and is Very Highly Recommended.
Here is my book review.
Better than the earlier version but still not really about creating a marketing plan
I read an earlier version of this book and gave it a four star rating – The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark..
I still have the criticism that the title is wrong. Not only do I object to the use of the word Ultimate, it’s not the best that will ever be, it’s also not a book focused on creating a marketing plan.
This is a much better book than No B.S. Direct Marketing which is what this book should really be called. [continue reading…]
by Paul Simister
on December 8, 2015
In my review of
The Marketing Secrets of a Multimillionaire Entrepreneur by Jonathan Jay
posted on Amazon.co.uk, I rated the book at the Four Stars level.
This means I consider the book to be Good and Well Worth Reading.
Here is my book review.
A short book with plenty of tips, originally a freebie for a business launch
This is an informative, quick read written in easy to understand language and makes a nice primer for any very small business. [continue reading…]
by Paul Simister
on December 8, 2015
In my review of
Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising by Richard Johnson
posted on Amazon.co.uk, I rated the book at the Four Stars level. This means the book is Good and Well Worth Reading.
Here is my book review.
A practical guide to implementing Jay Abraham style marketing
This book has a very long title but there is plenty of good, practical marketing advice.
The author is a former Jay Abraham protege and still works at the sharp end as a marketing consultant but also guides a marketing consultant franchise. Hidden marketing assets are ways that you can easily make more money in your business if you learn to leverage them. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Andrew Wood is
“Cunningly Clever Marketing: The Inside Secrets Of A Marketing Legend“.
In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Packed with tips about direct response marketing
This is a big book – 415 pages and it’s heavy but it is written in a very easy to read style and split into bite sized chunks – 145 chapters in total. This means that even if you are not one for normal business books, you can dip in and out of this one very easily and conveniently.
If you regularly read business books, I must warn you, I found Cunningly Clever Marketing difficult to put it down. That’s partly because it agrees with my own view of marketing and partly because the chapters are only two or three pages long, I keep turning over to find out what came next. [continue reading…]
by Paul Simister
on December 7, 2015
In my review of
The 22 Immutable Laws Of Branding by Al Ries and Laura Ries
posted on Amazon.co.uk, I gave the book a rating of Four Stars.
This means I think it is Good and Well Worth Reading.
Here is my book review.
Branding in terms of what the brand stands for
This is a no nonsense guide explaining how to build a brand for your business which attracts customers and increases sales and profits.
There is a big business branding issue that small companies shouldn’t copy. I hate much of the advertising done by big businesses and the way that encourage small businesses to waste their money doing stuff which doesn’t have a chance of working. [continue reading…]
by Paul Simister
on December 2, 2015
The full title of this book by Jim Gehrke is
“More Clients… More Often… More Money: 70 Strategies That Will Dramatically Change The Way You Do Business“.
In my review posted on Amazon.co.uk , I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
A useful summary, very readable
The author provides a useful summary of the ideas of direct marketing legends like Jay Abraham and Dan Kennedy with 70 different tactics to help you to:
1 get more customers
2 get them to buy more often
3 get them to spend more money
Most of the tips are based on the first issue, more customers, which is where many businesses focus most of their sales and marketing attention anyway. The two other categories can be sources of hidden profits because your customers already trust you. [continue reading…]
by Paul Simister
on June 19, 2015
When I reviewed this book, on Amazon.co.uk,
“How to Create a Million Dollar Unique Selling Proposition” by Bill Bodri,
I gave it a Five Star rating.
This means that I think it is Excellent and is Very Highly Recommended.
Here is my book review.
A terrific resource to help you to define your business in a short statement
When I read this book it was called How To Write A Million Dollar Unique Selling Proposition but, given the very minor change in title, I’m sure it’s the same book.
It is the most comprehensive look at the topic of Unique Selling Propositions that I’ve seen and the author deserves a lot of credit to compile such an outstanding review. [continue reading…]
by Paul Simister
on June 19, 2015
In my review of
“7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them” by Craig Garber,
on Amazon.co.uk, I gave the book a Four Star rating.
This means I think it is Good and Well Worth Reading.
Here is my book review.
Looks and feels sleazy but the content is solid
I used to be on the author’s email list but he taught me to ignore his emails and eventually I unsubscribed. I saw this come up on a search I made for USPs (a subject I’m passionate about) and I thought I’d give him a second chance.
The book cover gives you the first clue.
You need a strong stomach to take this cheesy approach with its hyperbolic phrases and words/sections highlighted in bold or italics. [continue reading…]
by Paul Simister
on June 17, 2015
The full title of this book by Laura Ries is
“Visual Hammer: Nail your brand into the mind with the emotional power of a visual“.
In my review of the book on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
Well worth reading – makes effective marketing sound like common sense
This is one of those books that makes effective marketing sound like common sense but it’s rarely practised effectively in the real world.
The author accepts her father’s idea that the key role of a brand is to establish a unique or dominant position in the mind of its customers. [continue reading…]
by Paul Simister
on May 14, 2015
The full title of this book by Dan Kennedy is
“No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich“.
In my review posted to Amazon.co.uk, I gave this a Four Stars rating. This means it is Good and Well Worth Reading.
Here is my book review.
The rich have the money so why aren’t you selling to them?
I’m often disappointed by the books written by Dan Kennedy. I have huge respect for his entrepreneurial and marketing skills but his books have a tendency to promise more than they deliver.
This one is different.
You may not agree with everything Dan Kennedy writes… and you may not like the world it presents but it’s time to face up to some bitter truths. [continue reading…]