by Paul Simister
on December 19, 2016
The full title of this book by Seth Czerepak is
“The 24 Hour Marketing Miracle: The FIRST Marketing Book EVER to Be Backed Up By a 500% Money Back Guarantee“.
In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. I don;t give the five stars away easily and this means that I think it is EXCELLENT.
Here is my review.
A direct response marketing book so good you don’t want your competitors to read it
This book isn’t for everybody. The writing style is quite abrasive at the start and the author doesn’t pull any punches over what he thinks is right or wrong.
The book looks at direct response marketing and copywriting. While you may not want to do it yourself, I believe business owners need to know and understand the process. [continue reading…]
by Paul Simister
on December 13, 2016
The full title of this book by Ken Blanchard, William Oncken Jr and Hal Burrows is
“The One Minute Manager Meets the Monkey: Free Up Your Time And Deal With Priorities“.
In my review on Amazon.co.uk, I gave the book a FIVE STARS rating. This means I think the book is excellent.
Here is my book review.
If you’re rushed off your feet, this book might be the answer
When I first read read this book in the early 1990s, it was a huge wake-up call.
No wonder there weren’t enough working hours in the day as I allowed my staff’s monkeys to jump onto my shoulders. [continue reading…]
by Paul Simister
on December 13, 2016
The full title of this book by Kenneth Blanchard, Patricia Zigarmi and Drea Zigarmi is
“Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership“.
In my review at Amazon.co.uk, I gave the book the book a FIVE STARS rating. This means I think it is excellent.
Here is my book review.
The third excellent One Minute Manager book
This is the third One Minute Manager book I recommend without hesitation. The others are the update of the original book The New One Minute Manager (The One Minute Manager) and The One Minute Manager Meets the Monkey (The One Minute Manager).
The original book introduced a simple model based on management by goals/objectives. The Monkey book stops delegation going badly wrong as you try to e supportive in the wrong way. This book introduces situational leadership although it’s probably more accurate to call it situational management. [continue reading…]
by Paul Simister
on December 12, 2016
The full title of this book by Joe Sugarman is
“The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters“.
I my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I think it is excellent.
Here is my book review.
A true marketing classic and packed with charm
Some copywriters work for clients and charge a fixed fee. Others charge a fee and ask for a percentage of the revenue generated on top so they gain financially if the item sells well. Neither of these groups of writers lose out if the copy flops all together. [continue reading…]
by Paul Simister
on December 12, 2016
The full title of this book is
“Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards A No-Nonsense Guide to Great Wealth and Personal Fortune“
although it is much better known as the Mr X Book.
In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. This means that I consider it to be excellent.
Here is my book review.
A legendary book about marketing. It’s old but much of it is still extremely relevant.
Generally this book is better known as the Mr X book.
The origins are controversial. The story told is that one of Abraham’s best clients and most diligent students spotted an opportunity of sharing the Abraham money-making secrets with small businesses who couldn’t afford the $5,000 to $25,000 courses. He poured over his extensive course notes and eventually produced the book, started to offer it to the public and inevitably there was a big dispute with Abraham who recovered his intellectual property. [continue reading…]
by Paul Simister
on December 8, 2016
The full title of this book by Charlie Hutton is ”
The Business Owners Guide To Making Out Like A Bandit: How To Get Even The Most Greedy… Penny Pinching… Money Hoarding Customers Spending Money Like They Used To!“.
In my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I consider it to be excellent.
Here is my book review.
Excellent summary of Jay Abraham style profit improvement techniques
I encourage all small business owners and entrepreneurs to read Jay Abraham ‘s book Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. and this makes a lovely, practical follow-up. In a review of another of the author’s books, I felt he was channelling Dan Kennedy.
This will teach you the importance of back-end marketing. That’s selling more to existing customers through upsells and cross-sells as well as reaching out to new customers through different means. [continue reading…]
by Paul Simister
on November 30, 2016
The full title of this book by Pat Flyinn is
“Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money“.
In my review posted on Amazon.co,uk, I gave the book a rating of FIVE STARS. This means it is one of the few books I consider to be excellent.
Here is my book review.
An excellent guide to test-driving your new business before the blood, sweat and tears start to flow
This is a super book to help you assess your exciting idea for a new business before you fully commit to it.
Whilst many of the ideas can be carried across to the physical world, it’s particularly suitable for information marketing and app/software development. [continue reading…]
by Paul Simister
on November 24, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: The E-Myth Revisited: Review and Analysis of Gerber’s Book
I have a love and hate relationship with the full book, The E-Myth Revisited.
Will the summary have the best bits without the worst? Yes, it’s excellent and I gave the summary a full FIVE stars rating in my review on Amazon.co.uk.
Here is my book summary review.
An excellent summary that gives you the important ideas of Michael Gerber without the irritating bits
I believe The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is one of the most important small business books ever written. I recently wrote a blog article about the 12 best business books for business owners and it was the first I mentioned. Not because it provides all the answers but it does a great job of highlighting the problems and their causes. [continue reading…]
by Paul Simister
on November 8, 2016
The full title of this book by Matías Birrell and Javier Arévalo is
“Forget the Urgent!: Rather focus on the important: A business dialogue based on the best seller ‘The Goal’ by Eliyahu M Goldratt“.
In my review at Amazon.co.uk, I gave the book a rating of FIVE Stars. That means I think it is excellent.
Who Should Read This Book?
- Anyone interested in the Theory of Constraints.
- Small business owners who want to improve.
The Big Idea
Every business faces constraints unless it is able to generate an infinite amount of money. [continue reading…]
by Paul Simister
on November 7, 2016
The full title of this book by Lawrence Steinmetz and William Brooks is
“How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee“.
In my review at Amazon.co.uk, I gave the book a rating of FIVE stars. This means I think it is excellent.
Here is my book review.
Packed with great tips and advice on how to withstand pricing pressure from buyers
The content in this book is fantastic for anyone in business who comes under pricing pressure, either directly from customers or from sales people who have limited selling skills beyond offering discounts.
I tell my coaching clients that price is where your strategy hits the road and is truly tested. To increase sales, you need to offer better value than competitors but it’s so much nicer when those customers believe your product or service is worth more. [continue reading…]
