Search Marketing

The full title of this book by Chris Douthit is

AdWords Secrets Revealed: The Complete Guide To Google AdWords Pay Per Click and PPC Marketing

In ,my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

Good content but hard going

The book outlines a six step process for using Adwords and it’s written by someone who says he is the first specialist author to be copyrighted on the subject. [continue reading…]

The full title of this book by Corey Rabazinski is

“Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising“.

In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means that it is Good and Well Worth Reading.

Here is my book review.

A user friendly introduction to Google Adwords.

Adwords is a great way to get your business in front of customers who are ready to buy or getting ready to buy because they are actively searching for some kind of solution.

There are plenty of books to choose from but this is a nice starting point because it helps to dispel the ideas that it’s too complicated and too time consuming for small business owners to master. It doesn’t create a false picture because it clearly says that many advertisers carelessly lose money because they don’t tailor the power of Adwords to their specific needs. [continue reading…]

This is the fourth marketing tip in a series based on

>>> Being Good At Marketing Isn’t A Nice-If But A Must Have

Marketing Tip 4 – Search Marketing – How To Help Your Prospective Customers Find Your Business

Ask yourself where prospective customers will look to find out more about their problem, potential solutions and possible suppliers.

How can you encourage them to call you and not your competitors?

You’ll find out when you read the rest of the article.

Will Your Prospective Customers Look In The Yellow Pages?

How can you make your advert stand out and encourage a prospect to call you? Your advert is surrounded by all your competitors, all shouting for attention so it has to connect with what your customers want. [continue reading…]

The first page of Google is a good example of zero-sum competition.

There are only ten free listings and ten paid search listings.

If a page from one website gets on, a page from another website is forced off.

Much to my irritation, Google changed how they ranked websites in the search engine results last April (2012)

I suffered.

In fact, I suffered badly.

I swore at Google.

It’s only recently that I’ve realised that my ranking problems aren’t all their fault.

You see I did something silly.

I took away a lot of the main categories and posts from the blog side-bar and relied on my blog archives to keep pages indexed.

It didn’t work.

I lost page after page from the index because they were stranded. Isolated.

And pages that aren’t in the index can’t be ranked on page 1 where they get traffic.

And as the blog shrank in the eyes of Google, it lost authority.

This pushed down rankings for pages that were indexed.

Depressing my traffic even further.

I was stupid.

I was so busy blaming Google that I never considered my own culpability.

Because I thought it was “Google’s fault”, I didn’t look for another problem.

I therefore didn’t think about any kind of solution.

I waited for Google to realise that their Penguin algorithm change was rubbish.

They didn’t.

Then I smartened up.

I started questioning what was happening.

I looked for pages that used to get traffic.

I discovered that the problem wasn’t that there were hidden away on page 10, not seen and unloved.

They weren’t in the bloody Index.

I feel like an idiot.

But at least I have something to work on that I can control.

I can stop pages being isolated.

I can get them back in the index.

I can hope they get ranked.

At least I’ll have given them a sporting chance.

And if they don’t rank, I can then look at how I can change to play by the new rules.

Beware of imitators – it is Guerrilla Marketing and not Guerilla Marketing – and certainly not Gorilla Marketing.

Typos and mis-spellings when searching on the Internet

The issues of typos and mis-spellings when people use Google and other search engines has been highlighted to me twice this week.

The first was in a promotional email offering to help me find common mis-spellings of my key words.

The second was a comment from my coach, Mitch Meyerson.”

This problem could present a great opportunity for your Internet marketing as it gives you a chance to leverage the strength of your website in less contested areas although Google is getting better at dealing with it as time passes. [continue reading…]