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The Profits Principles by Steven Briginshaw

The full title of this book by Steven Bringinshaw is

The Profits Principles: The practical guide to building an extraordinary business around doing what you love“.

In my review posted at Amazon.co.uk, I rated it as a FOUR stars book which means I think it is very good.

Here is what I wrote.

A very good book packed with general business advice

This book is loosely written around the acronym PROFITS. This stands for Plan, Realise, Optimise, Focus, Improve, Tax and Systemise and, as you can see, this is forced and you have to learn how to interpret the individual words.

While I was reading it, I was hearing echoes of the classic small business guide, The E-Myth Revisited by Michael Gerber. This has the added benefit of avoiding that book’s syrupy writing style while providing more practical “how to do it” guidance.

I was also aware of my “not invented here” syndrome. I’m a business coach myself, and I was very conscious of differences in approach, methods and priorities between the book and the way I work. I get this feeling fairly frequently but rarely as strongly as I did with this book. My intention is not to pick it apart, bit by bit, in the natural belief that I’m right and the author is wrong. What we’re dealing with is different journeys to the same destination.

There is a pattern to the chapters. In the first part, the author tells you what to do (the theory) and then, in the second part tells you about his own experience doing it. In effect, the author is his own case study. This helps to personalise the book and you feel like you’re getting to know and trust him.

Overall I thought this was a very good, general business book for any business owner who is new to reading business books. It is packed with sensible advice to ensure you have a business that works as well as you want.

If you’ve already read quite a few business books, much of the content will already be familiar. Whilst there is value in reading similar things said in different ways because it helps to drum the important aspects into your brain, you may be better with a different approach.

I believe your improvement efforts should be focused on the areas of your biggest constraints and problems. You need to identify these issues and then read more specialist advice to push you forward.

For example, if you feel your website is your biggest weakness, you need to decide how you can get more cost efficient traffic to the website and convert a higher proportion into making immediate enquiries or opting into your email newsletter.

I’ve given the book a four stars rating, but on another day when I’m feeling more positive to general advice, it might have got that fifth star. It is very, very good.

It is available to buy from Amazon.co.uk and Amazon.com. It is also available to borrow under the Kindle Unlimited subscription at Amazon.co.uk.

Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me.

 

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