The full title of this book by Robert DeGroot is
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.
Here is my review.
This is a short book that looks at how you can sell against your competitors by neutralising their unique selling points whilst emphasising your own. [continue reading…]
In my review of the book
by Amy Foxwell posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
This is far too small to be of much value to anyone interested in the subject. [continue reading…]
The full title of this book by Steve Young
In my review posted on Amazon.co.uk, I gave it 1 Star.
Here is my review.
Message to author – proof read it, give it to someone else to read, edit it and then try again
They might be some good ideas buried in the book but I can’t stand it.
The writing is awful and I can’t believe the author proofread it even once, let alone passed it on to someone else to read for feedback and corrections.
I suppose the clue should have been in the way the book was listed on Amazon, by “Steve young”. If someone can’t even be bothered to get their own name listed properly, I shouldn’t have any expectations of the book.
My advice to the author is to proofread it, give it to someone else to read, edit it and then try posting it on Amazon again.
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In my review of
by Julie Johnson posted on Amazon.co.uk, I gave it Two Stars.
A a business coach I work with many different types of business and I’m a big believe in niche marketing books that give me insights into different professions, trades and industries. [continue reading…]
The full title of the book by Darren Stephens & Spike Humer is
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
I have a lot of respect for one of the authors, Spike Humer although I don’t know Darren Stephens. I expected this book to be excellent but I was left disappointed.
My interest is professional because I enjoy helping business owners whose businesses aren’t performing as well as they’d like and I thought I’d pick up some new ideas and tips. Inevitably it’s hard not to think that because it’s different from the way I work, that the book is wrong and I’m right. [continue reading…]
The full title of this book by KE Hall is
In my review posted on Amazon.co.uk, I gave it One Star.
Here is my review.
This is more of a pamphlet than a book on business turnaround as it is incredibly skimpy.
There are two purposes for its publication: [continue reading…]
The full title of this book by Max Saunders is
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
This is a short book that briefly introduces ideas for how to make you more productive and successful.
I didn’t really quibble much with what’s there but I never found it inspiring. The style is to the point but it could do with examples and stories to make you feel that certain points hold the key to what’s holding you back.
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The full title of this book by Grant Kennedy is
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
This is a nice, easy to read introduction to promoting your business on Facebook.
It places a big emphasis on the idea that Facebook is a very different kind of marketing media compared with more traditional ways of making contact with customers. [continue reading…]
In my review of the book
posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Not what I was after, it’s more about improving selling skills and getting the customer to listen to you
I bought this book because I believe “crafting offers” is an overlooking skill since phrasing the offer, “this is what you get for your money”, is the core of marketing.
The book turned out to be one of a series about improving your selling skills and the focus is very much on what you can say quickly to encourage the customer to listen to you.
It didn’t meet my needs or live up to its title “Attention: Make Irresistible Compelling Offers” although some may find it has some good points.
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The full title of this book by Dr Treat Preston is
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
This isn’t the book I was expecting to read at all.
It is packed with marketing tips but there doesn’t seem to be any structure or order with them and they are written in a very irritating style that doesn’t flow. Most points start off with “Always …” or “be sure to…” or “Never…”. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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