In my review of the book,
How To Create Effective Calls To Action
posted on Amazon.co.uk, I gave it Two Stars, which means Disappointing.
Here is my book review.
Transcript of a webinar
This isn’t a book as such but a transcript of a webinar. This means that it feels padded and a bit unstructured.
Some of the slides from the webinar are included but they are unreadable on my device.
The webinar dates back to 2011 and much of it is focused on getting calls to action from a blog including social media connections.
I don’t feel it really gets to grips with the format of an effective call to action. Is it just a short instruction or is it a longer statement reconfirming the benefit of taking action?
It has some value and I was weighing up between 2 or 3 stars. In the end I decided on 2 because it doesn’t give enough, I’d have preferred a proper report and it just feels dated.
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