We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: Review and Analysis of Abraham’s Book
This Mr X Book about Jay Abraham’s methods was famous and notoriously expensive but can the valuable secrets in the book be captured in a much smaller summary?
The simple answer is NO. I rated the full book at the Five Stars level but this summary only gets Four Stars in my review on Amazon.co.uk.
A 4 Star Summary of a 5 Star Hugely Expensive Marketing Book
This is a summary of a very famous book. “Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards” is better known as the “Mr X Book“.
I need to explain the background.
Jay Abraham is a genuine marketing genius and legend and he became famous in the 1980s and 1990s for selling hugely expensive three day seminars for $5,000 and elite five day seminars for three to five times that much. This was possible because he had a record of achieving explosive growth for businesses.
The story goes that Mr X was an eager student of Jay Abraham who went to these seminars, put the ideas into action and became a millionaire. Spotting a gap in the market, he thought he could summarise Abraham’s ideas along with a few other important experts like Napoleon Hill and create the definitive guide for small business owners. He did the work and created a book densely packed with vital information although no time was spent making it look pretty and went to market.
Not surprisingly, Jay Abraham had a problem with this and sued Mr X. An agreement was reached where ownership of the book was passed to Abraham.
That’s the legend behind the original book and it was promoted using this story and sold for hundreds of dollars. That’s a lot of money for a book but it contained all the essential information from these expensive courses that had created a lot of success in hundreds of different types of businesses.
The book was written before the Internet changed marketing but it is still extremely valuable because much of what is written still applies. The Internet and social media are only ways that messages reach potential customers.
I would have found the task of summarising the Mr X book very challenging because it’s already a tightly written summary. What we are left with is a short document that picks up on the main themes but can’t go into the far reaching details that are in the original book.
The messages are still very important and I’d encourage every small business owner to embrace Jay Abraham style thinking about the opportunities in the business. This is well worth reading but for only a little more money you can have his first mainstream book Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. When I reviewed it, I had no hesitation in giving it 5 Stars. Don’t leave this Amazon website without getting it.
It is available to buy from Amazon.co.uk and Amazon.com.
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