The full title of this book by Jay Conrad Levinson is
“Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be in the range of good to very good.
Here is my review.
Old but interesting in a good way
This is an old book. It is copyrighted 1989 and should not be read before the most recent version of Guerrilla Marketing: Cutting-edge strategies for the 21st century.
Some of the author’s ideas have advanced considerably between the two books. As a certified guerrilla marketing coach, I found it interesting to step back in time. As guerrilla marketing has developed, the author has had to balance taking things out when adding more new ideas in. Reading this book brings some still relevant issues to my attention.
The Internet, emails, text messaging, social media and the power packed computing of modern smartphones weren’t even imagined when this book was written. Marketing has changed a great deal since 1989.
People and their underlying psychology haven’t changed and that’s what keeps the main messages in this book relevant.
I bought and read it out of geeky interest. As I was reading it, I felt my likely rating increase from a probable 2 stars (good in its time but…) to 3 stars and then 4 stars.
This book isn’t for everyone. Most small business owners should look elsewhere including the final Guerrilla Marketing: Cutting-edge strategies for the 21st century book and Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. For committed guerrillas, I think you’ll enjoy reading this book and stepping back in time.
It is available to buy from Amazon.co.uk and Amazon.com.
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