In my review of
The Art of Seductive Copywriting by Shirley Long
posted on Amazon.co.uk, I gave the book a rating of 2 Stars. This means it is disappointing.
Here is my book review.
Did the author write this book? It’s very similar to another.
When I started reading this book, I had a strong feeling of deja vu. What was written seemed incredibly familiar . It reminded me of another book I’d read recently when it came to talking about common copywriting mistakes.
I went back to check and, apart from changing phrases like “the majority of copywriters” to “most copywriters”, it seemed to match word for word..
This other book is Copywriting for the rest of us by Mike Shreeve. I borrowed that through my kindle unlimited subscription and gave it 3 stars but I’ve returned it. I downloaded the sample and went as far as I could comparing them and there isn’t any significant difference.
Since I don’t want to read the same book twice, I’ve given up on this one. Even if it’s different later on, I’ve lost respect for the author. I’ve seen this situation before where a book is published under a different name by a different author, sometimes with minor changes and it irritates me.
Since I rated the first book as only worthwhile, and there are so many excellent to good copywriting books, I can’t recommend you spend any time on this book.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).