The full title of this book by Lisa Shaughnessy is
The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even if You Hate Selling
In my review posted on Amazon.co.uk, I gave it 3 Stars and means it is Worthwhile
Here is my review.
Shares the experience of people who have been there
Personally I found the style of the book irritating. It builds up the contents from quotes of people who have been successful in building up fitness businesses themselves.
It’s an interesting idea and I can imagine that some owners with a fitness business will like it a lot but I prefer books that are easier to read.
I read the Kindle version and part of my problem is that i struggled to see where the examples of those owners finished and where the author’s ideas started again. If the examples were in italics, I could have read the theory first and then read the applied examples which I’d have found easier. The physical book may not have this problem.
I haven’t asked for my money back (yet) because I want to come back to it when I’m feeling more tolerant and less grumpy. Then I may be prepared to put in the effort to get out the nuggets of insight but at the moment, I feel like it’s going to be hard work.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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