The full title of this book by Felicia Brown is
“Free & Easy Ways To Promote Your Massage, Spa & Wellness Business: Volume 1 – Getting New Clients (& Keeping Them!)”
In my review at Amazon.co.uk, I gave this book Four Stars. This means it is Good and Well Worth Reading if your own such a business.
Here is my book review.
Don’t judge the book by the cover
I found something reassuringly familiar about this book and then I discovered that both the author and I are Certified Guerrilla Marketing Coaches.
It’s not a book about Guerrilla Marketing (Jay Conrad Levinson) as such but, not surprisingly, I found a lot to like in it.
The author uses her knowledge and experience of the health and fitness market to write convincingly about:
1) attracting new clients
2) retaining clients for the long term
I’d have liked to have seen some focus on advertising to get more leads as the emphasis is on your relationships (old and new), PR, the Internet and social media. It’s quite a short, quick read so there would have been plenty of space without creating a book so large that only the most dedicated would finish.
The worst thing about the book is the cover. It looks like a cheap do it yourself, self published book and the contents deserve better.
While the focus is mainly on massage and spa businesses, I believe that there’s plenty in here for anyone operating in a health or fitness service based niche market.
It is available to buy from Amazon.co.uk and Amazon.com.
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