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21 Days to a Better Fitness Business by Pat Rigsby and Ryan Ketchum

In my review of this book,

21 Days to a Better Fitness Business” by Pat Rigsby and Ryan Ketchum,

posted on Amazon.co.uk, I gave it a rating of Four Stars.

This means I think it is Good and Well Worth Reading if you run a fitness business.

Here is my book review.

Are You Prepared To Do What’s Necessary?

This is a short, punchy guide to increasing leads in a fitness business in just three weeks so that owners can quickly see more revenue.

The tips are sensible, the timetable tight.

It begs the question “Are you prepared to do whatever is necessary to succeed in your fitness business?”

As a business coach I hear two common complaints when I suggest ideas:

1) “I’m not doing that!” Because the idea is taking the person outside of their comfort zone, it is quickly rejected as too unpleasant to consider. I can point out that it’s what successful firms do in their market but the answer is still No.

2) “I don’t have time to do that.” Again ideas are quickly rejected because it appears to be too much effort.

I fear that some owners of fitness businesses will react in the same way to the ideas in this book.

To be fair, there is some justification. Achieving success in just 21 days requires considerable effort and focus and I found myself wondering if people will make the time to follow the programme.

I teach clients what I call the Stop Start More Less process to help them buy time from themselves. Since none of us have more than 24 hours in a day, to do new things, we have to either stop doing some things or at a minimum do less of them.

Without dedicated commitment to make time to implement the ideas, I’m concerned that it will join the pile of business books that are read but don’t lead to action.

Of course you don’t have to follow the 21 day programme. Implementing these ideas over a six month period will still improve the business.

I liked this book although it could have gone into more detail on how you start various marketing campaigns and in particular, how you do them well.

3 or 4 stars? Considering the low price of below £1, I’m rating it high for value for money and give it four stars.

It is available to buy from Amazon.co.uk and Amazon.com.


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