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Copywriting Book Reviews From 5 Stars Down to 1 Star

In my review of

Marketing Secrets That Eat Your Competition Alive

by Cadnam Barnes posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

A short introduction to direct response marketing

I’m not too sure about the corny book title but this is an introduction to direct response marketing as popularised by well known marketers Jay Abraham and Dan Kennedy.

I believe this has been compiled from a seven day email course or several sources rather than written as a normal book. This is fine as far as I’m concerned. I used to wait until I could read all the emails together when I’d subscribed to an email course. [continue reading…]

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The Secret Weapon by Peter A Schaible

The full title of this book by Peter A Schaible is

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung

In my review at Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Very interesting way to think about customers

The book explains how the three parts of the brain – reptilian (primitive fight or flight survival), limbic (emotions) and neocortex (rational thought) – are affected by marketing.

It then goes on to explain the 12 archetypes based on the work of the early psychologist, Carl Jung. [continue reading…]

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Stealth Persuasion by Colin Martin

The full title of this book by Colin Martin is

Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Here is my book review.

Needs to be better organised and edited

This is a bigger book than I expected. It has to be because the scope is wide covering websites, emails, videos, webinars, articles and content marketing together with shorter messages like SMS and tweets.

An early impression which you will probably see if you try the Kindle sample, is that the formatting needs a little attention. For example, after the content list, the very next line is the first chapter heading and it’s not in big letters either. Surely it would be nice to start a chapter on a new page. [continue reading…]

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The full title of this book issued by the people behind the Copyblogger website is

How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.

In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.

Here is what I wrote.

Good summary of headlines for blog posts and Twitter.

Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.

Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]

in Best Business Books

The full title of this classic book by Victor Schwab is

How To Write A Good Advertisement: A Short Course In Copywriting“.

In my review at Amazon.co.uk, I rated it at the FIVE STARS level, which means I consider it to be excellent.

Here is what I wrote.

A classic copywriting guide

I’m not sure what else I can say to persuade you to buy this book when there is already a five star review from British copywriting legend, Drayton Bird, on here.

It seems to me that there are three types of copywriting books available. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Web Copy That Sells by Maria Veloso

The full title of this book by Maria Veloso is

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula Grabs Their Attention and Compels Them to Buy

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Disappointing

I had high hopes of this book when I bought it soon after its release but I was left disappointed.

Writing for the Internet is different from writing long form sales letters. It’s much easier to get people to start reading but, with plenty of other information a couple of clicks away, it’s much harder to keep them reading. [continue reading…]

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Clear Sales Message by James Newell

The full title of this book by James Newell is

Clear Sales Message: What are you selling, who are you selling it to and why should they care?

In my review at Amazon.co.uk, I rated it as a Four Star book, which means I think it is good to very good.

Here is what I posted.

Helpful

This book splits the issue of creating clear sales messages (something others may refer to as a customer value proposition) into the answers to a series of questions that potential customers want answered. [continue reading…]

in Best Business Books

6-Figure Copywriting for Coaches by AJ Craft

The full title of this book by AJ Craft is

6-Figure Copywriting for Coaches: 6 Web Copy Tweaks That Hook Dream Clients, Fill Your Pipeline and Have Them BEGGING to Work with YOU!

In my review posted on Amazon.co.uk, I gave the book Two Stars, meaning Disappointing.

Here is my book review.

Very expensive for an extended sales letter to sell copywriting services

As a free read, under the Kindle Unlimited subscription, I’d say that this is a quick but interesting read. As a kindle book that costs £8.00 to buy, it is very expensive for what it gives back and I’ve based my rating on you buying it. [continue reading…]

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The full title of this book by Anthony Polucci is

“The Wise Guys” Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can’t Refuse

In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.

Here is my book review.

A useful guide to copywriting

This is a useful guide to copywriting that will suit anyone new to the ideas. It is easy to read and practical.

In the appendix, there is helpful ways to develop headlines, the essential part of the copy that attracts attention.

I’m not sure there is much here for anyone looking for an advanced guide after reading a few copywriting books.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

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Why People Buy by Melanie Saladino

The full title of this book by Melanie Saladino is

Why People Buy: How to Answer the 9 Questions People Ask Themselves Before They Make Any Buying Decision

In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.

This is a book about copywriting

This book is about copywriting rather than the topic implied by the title, buyer psychology. These are linked but the emphasis of the book might be different from what you expect. In my opinion, the book doesn’t answer the “Why People Buy” of the title.

In fact, it doesn’t have the substance to be called a book and it refers to itself as a report. I suspect its origins were as a lead magnet to get email addresses.

This means that it all feels very rushed. There are some interesting ideas introduced in the book but I didn’t think there was enough substance to give you the confidence to put any of the ideas into action.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books