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Internet Marketing Articles

Internet Marketing Articles

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Smart Marketing for Engineers by Rebecca Geier

The full title of this book by Rebecca Geier is

Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. It is good and well worth reading.

Well worth reading if you work in a large electronics company

There are few marketing books which look at B2B marketing issues and those that focus on selling technical products or services to engineers are rare and precious.

This one looks at the post Internet development of inbound marketing, sometimes called content marketing. It’s about establishing credibility so customers come to you when they want to buy. This contrasts with traditional marketing where businesses blast out marketing messages to anyone and everyone who might buy some time. [continue reading…]

in Best Business Books

Internet Business Manifesto by Rich Schefren

The full title of this report turned into a book by Rich Schefren is

Internet Business Manifesto: A Big Business Was Just A Small Business That Did The Right Things. A Wealthy Business Owner Was An Opportunity Seeker Who Became An Entrepreneur

In my review posted on Amazon.co.uk, I gave the book a rating of Stars. I need to explain.

Here is my review.

How much? That’s ridiculous

It was hard rating this legendary report on Internet marketing at the 3 stars level but let me explain my rating.

1 Star for anyone trying to charge £396 for a printed version of this promotional report. It was available online for free for 10 or more years as a PDF. It’s not worth it at these prices.

5 Stars for the original impact the report had on Internet marketers in general and on me in particular.

Back in the mid 2000s, Internet marketing was often promoted as an easy way to make big money. Thinking back, this was strange when there seemed to be new, essential to know techniques coming out every few weeks. [continue reading…]

in Best Business Books, Internet Marketing, Other Business Books

101 Headline Templates That Crush It by GN Reed

The full title of this book by GN Reed is

101 Headline Templates That Crush It: How To Get Your Emails Opened Fast

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

The headline is the “ad for the ad”

All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.

If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]

in Best Business Books

How to Get Your Web Content DONE! by Criss Ittermann

The full title of this book by Criss Ittermann is

How to Get Your Web Content DONE!: How to write, what to write, and why you’re writing it

In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means the book is good and well worth reading.

Here is my book review.

Short guide to your website packed with common sense

This book won’t take you long to read, probably between 30 to 60 minutes but it will lead you into taking action on your website, whether it’s a new one with blank pages or an existing, under-performing one.

I agree with much of what it says about the purpose and contents for your home page, about pages, products and services page etc. [continue reading…]

in Best Business Books

Website & Marketing Mistakes Coaches Make by Brad Reed

The full title of this book by Brad Reed is

Website & Marketing Mistakes Coaches Make: 12 Critical Mistakes That REPEL Your Ideal Clients…And How To Avoid Them!

In my review posted on Amazon.co.uk, I gave this book Four Stars. This means Good and Well Worth Reading.

A detailed and helpful guide to Internet marketing

The author writes well, explaining what he means convincingly and in enough detail to be useful without being boring.

If you’re like me and you’ve read quite a bit about internet marketing, there won’t be that much new but it is likely to be presented in a new way. The focus is on what potential clients will think. [continue reading…]

in Best Business Books

GDPR – The Time Is Now

I thought this was a useful summary from Ryan Deiss’ DigitalMarketer.com and how it applies mainly for digital marketing.

The key date Is 25 May 2018.

It applies to anyone with personal data in the European Union including the UK before and after Brexit regardless of where the business is based.

Here is a long video presentation from an English law specialist, Suzanne Dibble. [continue reading…]

in Internet Marketing

The full title of this book by Maurice ‘Big Mo’ Flynn is

How to Prepare for GDPR and Improve Digital Channels in a Post GDPR World

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

The clock is ticking fast – it starts 26 May 2018

As a one man band, I hate it when the government or European Union changes compliance issues and I will generally put things off for as long as I can.

Now I’ve had to face up to what the law requires. [continue reading…]

in Best Business Books

The full title of this book issued by the people behind the Copyblogger website is

How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.

In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.

Here is what I wrote.

Good summary of headlines for blog posts and Twitter.

Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.

Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]

in Best Business Books

60 Seconds by Andrew Angus

The full title of this book by Andrew Angus is

60 Seconds: How to tell your company’s story and the brain science to make it stick

In my review on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

A guide to making short, powerful videos

[continue reading…]

in Other Business Books

Web Copy That Sells by Maria Veloso

The full title of this book by Maria Veloso is

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula Grabs Their Attention and Compels Them to Buy

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Disappointing

I had high hopes of this book when I bought it soon after its release but I was left disappointed.

Writing for the Internet is different from writing long form sales letters. It’s much easier to get people to start reading but, with plenty of other information a couple of clicks away, it’s much harder to keep them reading. [continue reading…]

in Other Business Books