by Paul Simister
on June 17, 2018
The full title of this book by Brad Reed is
Website & Marketing Mistakes Coaches Make: 12 Critical Mistakes That REPEL Your Ideal Clients…And How To Avoid Them!
In my review posted on Amazon.co.uk, I gave this book Four Stars. This means Good and Well Worth Reading.
A detailed and helpful guide to Internet marketing
The author writes well, explaining what he means convincingly and in enough detail to be useful without being boring.
If you’re like me and you’ve read quite a bit about internet marketing, there won’t be that much new but it is likely to be presented in a new way. The focus is on what potential clients will think. [continue reading…]
by Paul Simister
on May 21, 2018
I thought this was a useful summary from Ryan Deiss’ DigitalMarketer.com and how it applies mainly for digital marketing.
The key date Is 25 May 2018.
It applies to anyone with personal data in the European Union including the UK before and after Brexit regardless of where the business is based.
Here is a long video presentation from an English law specialist, Suzanne Dibble. [continue reading…]
by Paul Simister
on May 16, 2018
The full title of this book by Maurice ‘Big Mo’ Flynn is
How to Prepare for GDPR and Improve Digital Channels in a Post GDPR World
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
The clock is ticking fast – it starts 26 May 2018
As a one man band, I hate it when the government or European Union changes compliance issues and I will generally put things off for as long as I can.
Now I’ve had to face up to what the law requires. [continue reading…]
by Paul Simister
on May 4, 2018
The full title of this book issued by the people behind the Copyblogger website is
“How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.
In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.
Here is what I wrote.
Good summary of headlines for blog posts and Twitter.
Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.
Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]
by Paul Simister
on April 30, 2018
The full title of this book by Andrew Angus is
60 Seconds: How to tell your company’s story and the brain science to make it stick
In my review on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
A guide to making short, powerful videos
[continue reading…]
by Paul Simister
on April 29, 2018
The full title of this book by Maria Veloso is
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula Grabs Their Attention and Compels Them to Buy
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
Disappointing
I had high hopes of this book when I bought it soon after its release but I was left disappointed.
Writing for the Internet is different from writing long form sales letters. It’s much easier to get people to start reading but, with plenty of other information a couple of clicks away, it’s much harder to keep them reading. [continue reading…]
by Paul Simister
on August 1, 2017
I’ve had three people ask me how to sell (more) premium priced watches online.
This popularity is part of the problem. It appears to be an attractive market to be in from the seller’s perspective with an interesting product and a high transaction value. However some of the underlying issues make the opportunities for success very limited including how comparatively easy it is to set up a business selling watches online.
Winning The Watch Buyer’s Confidence & Trust
I can’t emphasise enough the importance of winning the buyer’s confidence and trust. Premium watches are an expensive purchase for most people and they have a natural fear that things may go wrong with the transaction. You know if you can be trusted (or not) but they don’t.
The easiest way to understand is for you to put yourself in a similar buying position where you are spending a few hundred pounds online. It doesn’t work so well if you’re using imaginary money but you may get part of the way there but you won’t have the risk of loss.
I’d try two types of products
– an unbranded item where you have uncertainty about the quality.
– a branded item, where, if genuine, the quality shouldn’t be an issue but where you have a nagging doubt on whether you can get a better deal for exactly the same item elsewhere.
This will give you a feel for something I call the buy / don’t buy scales. It helps you to weigh up the issues that encourage someone to buy and the concerns that hold back the purchase decision. [continue reading…]
by Paul Simister
on July 26, 2017
I teach my clients that there are two main types of marketing – search marketing and outreach marketing.
What Is Search Marketing?
Search Marketing is doing everything necessary to be found when your potential customers begin their search for information about their problems, together with possible solutions in the form of products and services.
It is sometimes called inbound marketing because you are trying to pull customers into your business.
The main method of search marketing in the 2010s is to be found on the first page of Google or the other search engines through a combination of being found in the organic search results based on the ranking algorithm or by paying to be on the page through pay per click schemes like Google Adwords.
Another popular way that your customers will find out about your business is by asking their family and friends for recommendations. This also includes social media activities along the lines of “Does anyone know of a good small business accountant in Birmingham?”
What Is Outreach Marketing?
[continue reading…]
by Paul Simister
on June 6, 2017
The full title of this book by Richard Legg is
“Hidden Profits: Get more sales, bigger profits and greater freedom by unlocking the invisible revenue sources that already exist in your business“.
In my review at Amazon.co.uk, I rated this book at the Four Stars level, meaning I consider it to be in the good to very good range.
Here is my review.
Focused on Internet Marketing businesses
This is an interesting book about increasing profit without taking big risks on new marketing campaigns. It is written for Internet marketing businesses but many of the ideas can be applied to more conventional businesses although you’ll have to do more thinking about how you can adapt the ideas. [continue reading…]
by Paul Simister
on January 24, 2017
The full title of this book by James Timus is
How To Get Awesome Website Conversion Rates: Fast acting top tips to improve your website traffic
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
A series of books about Internet marketing
This is a bit odd.
The first book is about getting traffic from search engine optimisation, social media, article marketing, pay per click and other sources. [continue reading…]
