The full title of this book by Jerry Banfield and Michel Gerard is
“Facebook Marketing and Advertising in 2016: What works for my Facebook page with 2 million likes?“.
In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means that it is Good.
Here is my book review.
A good, practical guide
This is a good, practical guide to promoting a business on Facebook in mid 2016.
The author admits that he has learnt from bitter experience after making plenty of mistakes but he is finally extremely successful on Facebook.
He specialises in Internet marketing and gaming and uses plenty of screenshots from his own accounts to show what he’s doing. My problem is that I read the book as a Kindle on a standard grey and black reader and these screenshots didn’t come out very well.
I’d have liked to have seen more reflection on Facebook strategy and planning to create more of an intentional approach although the author admits that he takes a “try it and see what happens” method.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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