I want to tell you about Jay Abraham’s Three Ways To Grow A Business.
This is very different from the famous Ansoff Business Growth Model which can be thought of as the four ways to grow a business.
The Power Of Business Models
One of the big advantages of uses a “business model” is that it helps create a shared view of the way the business works and the way it can be improved. That’s the same when you use a strategic model to look at the environment like Michael Porter’s Five Forces.
I make this point in my Profit Tipping Point Report, but there is a tendency to over-complicate business and focus on too many tactics without getting the bigger things right.
The Three Ways To Grow a Business
The three ways to grow a business are:
Increase the number of customers who buy
.
Increase the average sales transaction value
.
Increase the number of times a customer buys
It’s a very useful framework because often when you look at strategies to grow the top line, the automatic focus is winning more customers (method 1) and little attention is given to getting more sales from the existing customers in terms of selling more and more often.
I gave a very positive review to Jay Abraham’s Mr X Book, more properly known as “Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards“.
Last week, I found a three hour video summarising the key lessons from the book.
It’s been out together by Joseph Rodrigues. It’s been featured on Jay’s own website and he has some connection with Jay as he goes along to Jay’s conferences.
Here is the video. Watch and enjoy.
If you want to know more about Joseph and his book summaries, you’ll find him at his YouTube channel and he also appears on the podcast channels as Insight Perspectives.
Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.
The third is called
Putting Your Marketing Genius to Work
This is what he says…
“It’s a lighter introductory to Jay Abraham, designed and intended to stimulate entrepreneurs unfamiliar with me and my work to seek more of our products, programs, services — due to the exciting realizations the book quickly brings out.
While not as deep as the other two, it is an excellent fast-track review of my body of work and might stimulate YOU to want more/deeper access to our products.”
He also warns there are promotional elements in this book which are absent from the other two.
This is the book which, on first sight, appeals to me most. My knowledge of Jay Abraham will go far beyond the elements in this book but it’s always useful to read an overview which lets you see the jigsaw puzzle put back together.
Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.
The second is called
No Limit – The Limit is Only In Your Brain
This is what he says…
“Book two is a rough English translation of a huge bestseller I co-authored in Japan to help the estimated 35,000 young adults who every year commit suicide — because they feel helpless, hopeless, purposeless, irrelevant in their career, life.
No Limit – The Limit is Only In Your Brain provides a strategy for gaining passion, a mammoth sense of purpose and possibility.
It’s actually a surprisingly inspiring read for any entrepreneur who may have lost their way, feels helpless, deflated emotionally and beleaguered.
This is a rough draft done by a well-intended Japanese translator, but it IS imperfect. Nevertheless, I sense working through it is more than worth the trouble.”
This seems very suitable for business owners who feel stuck because the business is struggling. I’m not so keen on the “rough draft” issue but it’s very relevant to people who read my blog.
Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.
The first is called
How To Get The Money For Your Great Idea, Start-Up or Expansion
This is what he says…
“It’s a one-of-its-kind, tour-de-force, derailed guide for how to get capital, investors, partners, joint venturers, and/or co-branded partners. It contains instruction, role play, probability and outcome scenarios, and proactive responses.
And it has 40 case study examples — analyzed from both the investor and borrower/equity seller’s dual points of view.
Probably most valuable, however, is the entire segment of the book focused on what to do if you can’t get capital — contingent strategies like joint venturing, performance marketing, using OPR’s (other people’s resources).
Nothing remotely like this exists. Blockbuster instruction, powerhouse alternative ways to get the outcomes your business needs. Unimaginably clear-cut, step-by-step instruction.
285 profit-oozing pages. All gratis. Sells nothing.”
When I moved my focus from helping medium sized businesses within groups to smaller owner managed businesses, I became addicted to his marketing ideas and even had a blog called the Jay Abraham Addict.
If you read or browse through my book reviews, you’ll know that I gave two of his books a five star recommendation.
One of my favourite business gurus, Jay Abraham contrasts tunnel vision with funnel vision as different approaches to finding ways to improve the business.
Tunnel Vision versus Funnel Vision
Tunnel vision is the process of focusing entirely on what’s going on in your profession, trade or industry. You watch your competitors closely together and when you see something that looks a good idea, you copy it.
You should also keep an eye on best practices from your sector in the rest of the country or world, depending on how widely you compete. Many local businesses don’t bother to look at what companies are doing in other big cities and, as a result, they miss out on ideas that they could adapt.
Funnel vision is the process of taking a wider perspective on business ideas and best practices. You keep your eyes open and watch how other types of businesses deal with you, your family and friends. You also keep an eye on the media to widen your scope further. If you see a good idea that comes from outside your industry that is helping to achieve an objective you want to meet, you ask yourself how you can borrow or adapt the idea. [continue reading…]
The Three Ways To Grow A Business Model is one of the most useful ways for thinking through the options you have to increase the sales value of your business.
It has been made famous by American marketing legend Jay Abraham although I’m not sure he can claim to have invented it as it arises from the arithmetic within a business.
The Three Ways To Grow A Business
The three ways to grow a business are:
Increase the number of customers who buy. .
Increase the average sales transaction value. .
Increase the number of times a customer buys.
Often when people think about growing the top line, the automatic focus is targeted towards winning more customers (method 1) and little attention is given to getting more sales from the existing customers in terms of selling more and more often. [continue reading…]
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times
In my review posted on Amazon.co.uk, I gave it Three Stars. This means it is Worthwhile.
Here is my book review.
Disappointing book, lacking structure and organisation
I’m a big fan of Jay Abraham. He received help from Internet marketing guru, Rich Schefren, and I’m a big fan of his too but I thought this book was very disappointing for the people writing it.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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