≡ Menu

Copywriting Articles And Book Reviews

6-Figure Copywriting for Coaches by AJ Craft

The full title of this book by AJ Craft is

6-Figure Copywriting for Coaches: 6 Web Copy Tweaks That Hook Dream Clients, Fill Your Pipeline and Have Them BEGGING to Work with YOU!

In my review posted on Amazon.co.uk, I gave the book Two Stars, meaning Disappointing.

Here is my book review.

Very expensive for an extended sales letter to sell copywriting services

As a free read, under the Kindle Unlimited subscription, I’d say that this is a quick but interesting read. As a kindle book that costs £8.00 to buy, it is very expensive for what it gives back and I’ve based my rating on you buying it. [continue reading…]

in Other Business Books

The full title of this book by Anthony Polucci is

“The Wise Guys” Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can’t Refuse

In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.

Here is my book review.

A useful guide to copywriting

This is a useful guide to copywriting that will suit anyone new to the ideas. It is easy to read and practical.

In the appendix, there is helpful ways to develop headlines, the essential part of the copy that attracts attention.

I’m not sure there is much here for anyone looking for an advanced guide after reading a few copywriting books.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

Why People Buy by Melanie Saladino

The full title of this book by Melanie Saladino is

Why People Buy: How to Answer the 9 Questions People Ask Themselves Before They Make Any Buying Decision

In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.

This is a book about copywriting

This book is about copywriting rather than the topic implied by the title, buyer psychology. These are linked but the emphasis of the book might be different from what you expect. In my opinion, the book doesn’t answer the “Why People Buy” of the title.

In fact, it doesn’t have the substance to be called a book and it refers to itself as a report. I suspect its origins were as a lead magnet to get email addresses.

This means that it all feels very rushed. There are some interesting ideas introduced in the book but I didn’t think there was enough substance to give you the confidence to put any of the ideas into action.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

The copywriting training business, AWAI reviews the classic direct marketing book Ogilvy On Advertising by David Ogilvy.

The review is special because it’s done by Marcella Allison and special guest David Deutsch. It’s one of a series of book review videos from AWAI focused on highly acclaimed copywriting books.

I should warn you, it goes into the ideas into the book quite deeply and it’s 75 minutes long so get yourself a drink and press play…

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
in 4 – Lead Generation

Call To Action by Grayson Bryan

The full title of this book by Grayson Bryan is

Call To Action: The Art Of Sales Copy Psychology

In my review posted on Amazon.co.uk, I gave this book Three Stars, which means Worthwhile.

Here is my book review.

I thought this was a book focused on one part of copywriting

I thought this was a book focused on one part of copywriting, the call to action. Unfortunately, it’s not.

What we actually have is a short summary of the entire copywriting process. It’s done well but if you want to learn about copywriting, you need much more guidance than is offered here.

This might whet your appetite for a more extensive book.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

How To Create Effective Calls To Action

In my review of the book,

How To Create Effective Calls To Action

posted on Amazon.co.uk, I gave it Two Stars, which means Disappointing.

Here is my book review.

Transcript of a webinar

This isn’t a book as such but a transcript of a webinar. This means that it feels padded and a bit unstructured.
Some of the slides from the webinar are included but they are unreadable on my device.
The webinar dates back to 2011 and much of it is focused on getting calls to action from a blog including social media connections.

I don’t feel it really gets to grips with the format of an effective call to action. Is it just a short instruction or is it a longer statement reconfirming the benefit of taking action?

It has some value and I was weighing up between 2 or 3 stars. In the end I decided on 2 because it doesn’t give enough, I’d have preferred a proper report and it just feels dated.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

Conversion Rate Optimization Secret TIPS by Sachin Kumar

The full title of this book by Sachin Kumar is

Conversion Rate Optimization Secret TIPS: Boost Website Sales Fast, Generate More Leads Without Increasing Traffic, Make More Money

In my review posted on Amazon.co.uk, I gave it One Star.

Here is my review.

A guide for copywriting on websites

I don’t understand what’s written in this book before chapter 1 because it seems to be promoting another book.

It’s a disconcerting start and one that won’t impress people who try the kindle sample.

Unfortunately it’s a true reflection of the book which is about copywriting for the Internet. The writing is terrible and it’s hard to believe the author has read through it once, let alone edited it carefully himself and then passed it to someone else to read and give feedback.

I gave up at the 37% mark. I was struggling to find coherent sentences let alone a paragraph where a series of well structured sentences flowed one after another.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

The Perfect Sales Pitch by Robert Bly

The full title of this book by Robert Bly is

The Perfect Sales Pitch: A Complete Do-it-Yourself Guide to Creating Brochures, Catalogs, Fliers and Pamphlets“.

In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I consider it to be good to very good.

Here is my book review.

Quaint but still helpful and relevant

This book was published in 1994. A great deal has changed in the twenty odd years since then in terms of the Internet, PCs, digital photographs and developments in the printing industry.

Some of it is quaint but there is plenty in here that is still relevant and useful. [continue reading…]

in Best Business Books

The Sexy Sales Letter Formula by Seth Czerepak

The full title of this book by Seth Czerepak is

The Sexy Sales Letter Formula: How To Use “Value Mechanics” To Craft Smoking Hot, Seductive Sales Letters.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my review.

An interesting look at the issues involved with copywriting for different buyer stages and personalities.

I read this book because I thought the author’s first book, The 24 Hour Marketing Miracle was excellent.

That book introduced the ideas of value mechanics based on axiology and as this had the same topic in the subtitle, I thought it would be the main focus of the book. [continue reading…]

in Best Business Books

The 24 Hour Marketing Miracle by Seth Czerepak – 5 Stars

The full title of this book by Seth Czerepak is

The 24 Hour Marketing Miracle: The FIRST Marketing Book EVER to Be Backed Up By a 500% Money Back Guarantee“.

In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. I don;t give the five stars away easily and this means that I think it is EXCELLENT.

Here is my review.

A direct response marketing book so good you don’t want your competitors to read it

This book isn’t for everybody. The writing style is quite abrasive at the start and the author doesn’t pull any punches over what he thinks is right or wrong.

The book looks at direct response marketing and copywriting. While you may not want to do it yourself, I believe business owners need to know and understand the process. [continue reading…]

in 4 – Lead Generation, Best Business Books