This is the sixth marketing tip in a series based on
>>> Being Good At Marketing Isn’t A Nice-If But A Must Have
Marketing Tip 6 – Network and Find People Who Can Help You And You Can Help
You may not be a networking natural but it’s important to get out and about and mix with different people.
Partly that’s because running a business can be lonely. You may be on your own for many hours at a time so it’s good to build up a support system.
The Brain Audit : Why Customers Buy
(And Why They Don’t) by Sean D’Souza
Book Review rating – 5 Stars
The Brain Audit by Sean D’Souza is an excellent book about creating a compelling sales message that appeals to your buyers brains without resorting to sleazy tactics.
The Red Bags Metaphor
At the beginning of the book, Sean sets up his copywriting system with a powerful metaphor.
Imagine going to the airport with seven bags and checking them in. You get on the flight and land. After passport control you make your way to the luggage carousel or conveyor belt.
Sean’s question is…
“When do you walk away?” [click to continue…]