Network and Find People Who Can Help You

by Paul Simister on May 22, 2013

This is the sixth marketing tip in a series based on

>>> Being Good At Marketing Isn’t A Nice-If But A Must Have

Marketing Tip 6 – Network and Find People Who Can Help You And You Can Help

You may not be a networking natural but it’s important to get out and about and mix with different people.

Partly that’s because running a business can be lonely. You may be on your own for many hours at a time so it’s good to build up a support system.

Who Should You Network With? [click to continue…]

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The Brain Audit By Sean D’Souza

by Paul Simister on May 22, 2013

The Brain Audit : Why Customers Buy
(And Why They Don’t) by Sean D’Souza

Book Review rating – 5 Stars

The Brain Audit by Sean D’Souza is an excellent book about creating a compelling sales message that appeals to your buyers brains without resorting to sleazy tactics.

The Red Bags Metaphor

At the beginning of the book, Sean sets up his copywriting system with a powerful metaphor.

Imagine going to the airport with seven bags and checking them in. You get on the flight and land. After passport control you make your way to the luggage carousel or conveyor belt.

Sean’s question is…

“When do you walk away?” [click to continue…]

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Tested Advertising Methods by John Caples

May 21, 2013

Tested Advertising Methods by John Caples Book Review Review – 4.5 Stars Tested Advertising Methods : Fifth Edition by John Caples and revised by Fred E. Hahn is considered to be a direct response marketing classic. John Caples was a naval engineer turned advertising man, and like all engineers, he thrived on feedback and analysis. [...]

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Cash Flow Problems – Their Causes And Solutions

May 21, 2013

If you’re a business owner, it won’t have taken long for you to appreciate why there is so much talk about the importance of cash flow in any business start-up books you may have read. >>> Why Cash And Cash Flow Are Important You’ll have found that it is easy to spend money but much [...]

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How To Convert More Leads Into Sales Orders And Customers

May 20, 2013

Marketing and sales can be split into two activities: Generating leads Converting the leads into sales orders and customers Is this where marketing and sales divide with the marketing staff responsible for generating leads and the sales department responsible for turning the leads into money? Sometimes it is but often a lot of conversion can [...]

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How To Reach Out To Your Target Customers

May 20, 2013

This is the fifth marketing tip in a series based on >>> Being Good At Marketing Isn’t A Nice-If But A Must Have Marketing Tip 5 – Outreach Marketing – Reach Out To Your Target Customers If you have done your market research, >>> Understand The Customers In Your Market And Find Unexploited Opportunities you [...]

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10 Requirements For A Good Advertising Slogan

May 20, 2013

Back in 2009 I found a way of assessing how good an advertising slogan is against ten criteria. It’s a system from http://www.adslogans.co.uk/pages/slogananalysis.html called Sloganalysis® An advertising slogan may be your USP or Irresistible Offer in its entirety or it can b a touchstone that expresses one of more core elements of your brand that [...]

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Customer Lifetime Value And Why It Is Important

May 20, 2013

In this article we are going to look at possibly the most important concept and key performance indicator in any business, the customer lifetime value (CLV). You will see the concept also referred to as: The lifetime value of a customer (LVC) The marginal net worth of a customer (MNW) The Definitions Of Customer Lifetime [...]

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Where To Promote Your Business To Your Target Customers

May 19, 2013

Before you dive into buying particular marketing media, it’s well worth thinking about where your target customers can see and hear your marketing message. Your message will usually be some kind of direct response offer but can be brand name exposure or even something creative like a competition or survey. You want: Relevance – to [...]

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How Break Even Analysis Can Guide Financial Decisions

May 19, 2013

Break Even Point Analysis is a very simple to understand financial model of a business which I believe every business owner should understand. It can be quickly used to help guide business decisions that will impact on the financial performance of the business. When I have taught this idea to business owners and managers in [...]

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