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Jay Abraham is a hero of mine.

When I moved my focus from helping medium sized businesses within groups to smaller owner managed businesses, I became addicted to his marketing ideas and even had a blog called the Jay Abraham Addict.

If you read or browse through my book reviews, you’ll know that I gave two of his books a five star recommendation.

Getting Everything You Can Out Of All You’ve Got

The Mr X Book aka Money Making Secrets Of Marketing Genius Jay Abraham…

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GDPR – The Time Is Now

I thought this was a useful summary from Ryan Deiss’ DigitalMarketer.com and how it applies mainly for digital marketing.

The key date Is 25 May 2018.

It applies to anyone with personal data in the European Union including the UK before and after Brexit regardless of where the business is based.

Here is a long video presentation from an English law specialist, Suzanne Dibble. [click to continue…]

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The full title of this book issued by the people behind the Copyblogger website is

How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.

In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.

Here is what I wrote.

Good summary of headlines for blog posts and Twitter.

Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.

Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [click to continue…]

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The full title of this classic book by Victor Schwab is

How To Write A Good Advertisement: A Short Course In Copywriting“.

In my review at Amazon.co.uk, I rated it at the FIVE STARS level, which means I consider it to be excellent.

Here is what I wrote.

A classic copywriting guide

I’m not sure what else I can say to persuade you to buy this book when there is already a five star review from British copywriting legend, Drayton Bird, on here.

It seems to me that there are three types of copywriting books available. [click to continue…]

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The full title of this book by Steven Bringinshaw is

The Profits Principles: The practical guide to building an extraordinary business around doing what you love“.

In my review posted at Amazon.co.uk, I rated it as a FOUR stars book which means I think it is very good.

Here is what I wrote.

A very good book packed with general business advice

This book is loosely written around the acronym PROFITS. This stands for Plan, Realise, Optimise, Focus, Improve, Tax and Systemise and, as you can see, this is forced and you have to learn how to interpret the individual words.

While I was reading it, I was hearing echoes of the classic small business guide, The E-Myth Revisited by Michael Gerber. This has the added benefit of avoiding that book’s syrupy writing style while providing more practical “how to do it” guidance. [click to continue…]

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Chase One Rabbit by Philip Kim

The full title of this book by Dr Philip Kim is

Chase One Rabbit: 10 Habits that Move You from Failure to Success“.

In my review at Amazon.co.uk, I rated the book at the Four Stars level, this means that I consider it to be good to very good.

This is what I posted.

A fine first book for someone interested in “self help”

I was drawn to this book because, in my coaching when I talk about focus, I quote a Confucius saying “the man who chases two rabbits, catches neither.” [click to continue…]

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Persuasion: Dark Psychology by RJ Anderson

The full title of this book by R.J. Anderson is

Persuasion: Dark Psychology – Secret Techniques To Influence Anyone Using Mind Control, Manipulation And Deception“.

In my review at Amazon.co.uk, I gave it a Four Star Rating, meaning that I consider it to be good to very good.

Here is what I posted.

Steps into dodgy territory. More what to look out for than what to do.

The book says that it will tell you everything you need to know to master the art of persuasion.

It’s a bold claim to make. [click to continue…]

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The full title of this book by Clarence Oliver is

The 5-Minute Communicator: Convince Anyone Of Anything in 5 Minutes Or Less“.

In my review at Amazon.co.uk, I have given it a four star rating meaning that I rate it as good to very good.

Here is what I posted.

A fine introduction and overview to communication skills

The book makes the vital point that persuasive communication starts with effective listening. I suspect we all know people who are over eager to jump in and start talking and you’ll know how frustrating the experience can become. [click to continue…]

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The full title of this book by Tom Shapiro is

“Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth”.

In my review at Amazon.co.uk, I gave it a FIVE star rating, meaning that I rate it as excellent.

Here is what I posted.

An excellent and thoughtful book to get your business back on track

The book encourages you to rethink seven different areas:

1-your audience
2-how they think
3-your goals
4-your marketing mix
5-your metrics
6-your revenue model
7-your future

The aim is to get your business growing again. Too often, companies get stuck and the owner-managers don’t know what to do other than more of the same, copying competitors or jumping on the latest fad. [click to continue…]

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Why People Buy by Greg Nanigian

The full title of this book by Greg Nanigian is

Why People Buy: The Real Reason Features and Benefits Selling Doesn’t Work“.

It is a detailed look at the Sandler Selling System’s pain step.

In my review at Amazon.co.uk, I gave it a FOUR star rating, meaning I consider it to be good to very good.

Here is what I posted.

More details of the Sandler Pain Step

I find the Sandler Selling System appealing in many ways although I’ve seen it used to bail out of potential relationships too early and recognise that it can be used to manipulate buyers or to give the appearance they are being manipulated.

This book provides a detailed look at the pain step, used to uncover emotionally powerful reasons for the buyer to buy. It also explains where pain lies in the “Sandler Submarine” so that you have a brief understanding of the entire system. [click to continue…]

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