The Two Big Symptoms And The Two Core Business Problems

by Paul Simister on May 24, 2013

How do you know if there is a problem in a business?

The Two Big Symptoms That Indicate Serious Problems In A Business

The two main symptoms:

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One Step, Two Step And Three Step Lead Generation And Conversion

by Paul Simister on May 23, 2013

When putting together a marketing campaign, you need to be clear on how many steps you expect to take to create a customer.

In the Seven Step Guerrilla Marketing Plan, I emphasis the importance of knowing what you want customers to do so that you can make your marketing more intentional.

>>> The Guerrilla Marketing Plan – 7 Sentences To Marketing Clarity

There are three main lead generation and conversion techniques.

One Step Systems

Here your aim is to create a lead (a person interested in buying) and convert that person into a customer in one go.

This is classic mail order territory although the marketing message can be delivered by direct mail, space advertising in newsletters and magazines or TV commercials. [click to continue…]

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The Stop Start More Less Matrix For Time Management

May 23, 2013

Today I want to introduce you to one of the most important business improvement ideas I know about – the Stop, Start, More Less matrix, grid or process. I will be writing about how this process can be used to improve your marketing… >>> The Stop Start More Less Process For Lead Generation and for [...]

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Network and Find People Who Can Help You

May 22, 2013

This is the sixth marketing tip in a series based on >>> Being Good At Marketing Isn’t A Nice-If But A Must Have Marketing Tip 6 – Network and Find People Who Can Help You And You Can Help You may not be a networking natural but it’s important to get out and about and [...]

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The Brain Audit By Sean D’Souza

May 22, 2013

The Brain Audit : Why Customers Buy (And Why They Don’t) by Sean D’Souza Book Review rating – 5 Stars The Brain Audit by Sean D’Souza is an excellent book about creating a compelling sales message that appeals to your buyers brains without resorting to sleazy tactics. The Red Bags Metaphor At the beginning of [...]

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Tested Advertising Methods by John Caples

May 21, 2013

Tested Advertising Methods by John Caples Book Review Review – 4.5 Stars Tested Advertising Methods : Fifth Edition by John Caples and revised by Fred E. Hahn is considered to be a direct response marketing classic. John Caples was a naval engineer turned advertising man, and like all engineers, he thrived on feedback and analysis. [...]

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Cash Flow Problems – Their Causes And Solutions

May 21, 2013

If you’re a business owner, it won’t have taken long for you to appreciate why there is so much talk about the importance of cash flow in any business start-up books you may have read. >>> Why Cash And Cash Flow Are Important You’ll have found that it is easy to spend money but much [...]

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How To Convert More Leads Into Sales Orders And Customers

May 20, 2013

Marketing and sales can be split into two activities: Generating leads Converting the leads into sales orders and customers Is this where marketing and sales divide with the marketing staff responsible for generating leads and the sales department responsible for turning the leads into money? Sometimes it is but often a lot of conversion can [...]

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How To Reach Out To Your Target Customers

May 20, 2013

This is the fifth marketing tip in a series based on >>> Being Good At Marketing Isn’t A Nice-If But A Must Have Marketing Tip 5 – Outreach Marketing – Reach Out To Your Target Customers If you have done your market research, >>> Understand The Customers In Your Market And Find Unexploited Opportunities you [...]

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10 Requirements For A Good Advertising Slogan

May 20, 2013

Back in 2009 I found a way of assessing how good an advertising slogan is against ten criteria. It’s a system from http://www.adslogans.co.uk/pages/slogananalysis.html called Sloganalysis® An advertising slogan may be your USP or Irresistible Offer in its entirety or it can b a touchstone that expresses one of more core elements of your brand that [...]

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