The full title of this book by Seth Czerepak is
“The 24 Hour Marketing Miracle: The FIRST Marketing Book EVER to Be Backed Up By a 500% Money Back Guarantee“.
In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. I don;t give the five stars away easily and this means that I think it is EXCELLENT.
Here is my review.
A direct response marketing book so good you don’t want your competitors to read it
This book isn’t for everybody. The writing style is quite abrasive at the start and the author doesn’t pull any punches over what he thinks is right or wrong.
The book looks at direct response marketing and copywriting. While you may not want to do it yourself, I believe business owners need to know and understand the process.
It starts with an excellent introduction by direct marketing legend, Dan Kennedy. He’s another Marmite character that business owners tend to love or hate. The main author is clearly a follower but there is mutual respect.
The book starts with the author channelling Eugene Schwartz’s thoughts on buyer sophistication although he takes the ideas further. Basically the marketing message should be fitted to the stage where the buyer is in the buying process. A customer who knows what solution he wants to buy, needs to understand how suppliers are different and which will suit him or her the best. Another potential buyer with the problem, might not have started searching for a solution and needs to be informed and educated.
The book goes on to look at a concept called angle selling and then using the customer’s values based on axiology plus another pair.
Finally the author runs through the arithmetic involved with a direct response marketing system. This is the least interesting but most revealing part of the book. It’s hard to write about numbers well but, if you get these concepts, it will change the way you think about your business.
There are several parts of the book you probably won’t like:
1 – if the book has been proofread, it was done badly. There are too many small errors.
2 – I read the Kindle edition and I’d have liked a more extensive Table of Contents to let me click directly on the section I want to re-read.
3 – the author wants to sell to you. There are regular messages to an offer for his training and references to the extra things you could learn. When I clicked on the link, it took me to an error page. When I adjusted the link to the home page, it did bring up an active page but every link I’ve tried from it leads to an error page.
I’m not sure what the author is up to but it appears the training has been taken off the market. I don’t get the feeling that much has been held back from this book. It is packed with revealing ideas. The training seems to be a way to make the ideas easier to implement for knowledge type businesses. Although the author has concentrated on a narrow niche in his course, the ideas themselves will apply to all kinds of businesses.
You don’t want to be in the situation where your competitors have read this book and put the ideas into action while you’re still in the dark and using “try it and hope” marketing.
I initially read this book through my Kindle Unlimited subscription. I’d downloaded it previously and ignored it because the title sounded like hype. It came up in a search again and this time I read it and didn’t hesitate to buy it afterwards. I also tried a second book by the author, The Sexy Sales Letter Formula: How To Use “Value Mechanics” To Craft Smoking Hot, Seductive Sales Letters, which was good but not outstanding.
Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me.