The full title of this book by by Ravikumar J and A B Sachin Anchan is
In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.
Here is my book review.
Disappointing: Not What I was Expecting
I like the idea in the book that a new venture is a love story between the dream and the reality. [continue reading…]
The full title of this book by Darren Stephens is
The Success Principles: 15 Secrets to Multiplying Your Business Profits
In my review posted on Amazon.co.uk, I gave the book a 3 Stars rating. This means it is Worth Reading.
Here is my book review.
Packed with tips so why don’t I like it more?
The book is a list of business tips with fairly brief explanations.
It is packed with practical, positive advice and I’ve only got a few quibbles about what’s written. It’s easy enough to read.
That said, I have a problem. I don’t like it and I can’t really explain why.
It draws heavily on Jay Abraham style marketing. That shouldn’t be a problem because I’m a big fan although it means I’ve heard it all before.
It seems to lack a unifying structure. That’s not uncommon with tips books.
It’s quite promotional and I wonder if there’s an undeclared affiliate link. Hints to his mastermind are scattered through the text and there are quite a few adverts for the author at the back of the book.
A fair rating is probably 4 stars but I feel this is one of many similar books and some have been done better. If I was you, I’d start with “Getting Everything You Can…” by Jay Abraham. It’s old but it’s an original source of many of these ideas. If you want something with the Internet, I recommend Digital Marketing for Dummies by Ryan Deiss.
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In my review of
posted on Amazon.co.uk, I gave the book a rating of 2 Stars. This means it is disappointing.
Here is my book review.
When I started reading this book, I had a strong feeling of deja vu. What was written seemed incredibly familiar . It reminded me of another book I’d read recently when it came to talking about common copywriting mistakes. [continue reading…]
Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.
The third is called
This is what he says…
“It’s a lighter introductory to Jay Abraham, designed and intended to stimulate entrepreneurs unfamiliar with me and my work to seek more of our products, programs, services — due to the exciting realizations the book quickly brings out.
While not as deep as the other two, it is an excellent fast-track review of my body of work and might stimulate YOU to want more/deeper access to our products.”
He also warns there are promotional elements in this book which are absent from the other two.
I haven’t read it yet but I can tell you:
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Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.
The second is called
This is what he says…
“Book two is a rough English translation of a huge bestseller I co-authored in Japan to help the estimated 35,000 young adults who every year commit suicide — because they feel helpless, hopeless, purposeless, irrelevant in their career, life.
No Limit – The Limit is Only In Your Brain provides a strategy for gaining passion, a mammoth sense of purpose and possibility.
It’s actually a surprisingly inspiring read for any entrepreneur who may have lost their way, feels helpless, deflated emotionally and beleaguered.
This is a rough draft done by a well-intended Japanese translator, but it IS imperfect. Nevertheless, I sense working through it is more than worth the trouble.”
I haven’t read it yet but I can tell you:
[sos]
[6Steps]
Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.
The first is called
This is what he says…
“It’s a one-of-its-kind, tour-de-force, derailed guide for how to get capital, investors, partners, joint venturers, and/or co-branded partners. It contains instruction, role play, probability and outcome scenarios, and proactive responses.
And it has 40 case study examples — analyzed from both the investor and borrower/equity seller’s dual points of view.
Probably most valuable, however, is the entire segment of the book focused on what to do if you can’t get capital — contingent strategies like joint venturing, performance marketing, using OPR’s (other people’s resources).
Nothing remotely like this exists. Blockbuster instruction, powerhouse alternative ways to get the outcomes your business needs. Unimaginably clear-cut, step-by-step instruction.
285 profit-oozing pages. All gratis. Sells nothing.”
I haven’t read it yet but I can tell you:
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The full title of this report turned into a book by Rich Schefren is
In my review posted on Amazon.co.uk, I gave the book a rating of 3 Stars. I need to explain.
Here is my review.
It was hard rating this legendary report on Internet marketing at the 3 stars level but let me explain my rating.
1 Star for anyone trying to charge £396 for a printed version of this promotional report. It was available online for free for 10 or more years as a PDF. It’s not worth it at these prices.
5 Stars for the original impact the report had on Internet marketers in general and on me in particular.
Back in the mid 2000s, Internet marketing was often promoted as an easy way to make big money. Thinking back, this was strange when there seemed to be new, essential to know techniques coming out every few weeks. [continue reading…]
The full title of this book by Mike Shreeve is
In my review posted on Amazon.co.uk, I gave this book a 3 Stars rating. This means it is worthwhile.
Here is my book review
I’m fascinated by copywriting and as a business coach who helps business owners who are stuck and struggling, the sales copy on their websites, any emails and the rest of their marketing usually presents opportunities for big improvements.
I read a lot of copywriting books, some to increase my knowledge and others looking for books I can recommend to time poor business owners. The subtitle of the book made me think this could be suitable for me to recommend. [continue reading…]
The full title of this book by Jo DiMisa is
In my review posted on Amazon.co.uk, I gave the book 3 Stars. This means it is worthwhile.
Here is my book review.
I’ve come across fishing as a metaphor for selling a few times. It’s one I think works well and I’ve even used it myself to explain why you need to sub-divide your market to create marketing which is more likely to create enquiries from customers.
It’s easy to understand you need to decide which type of fish you want to catch first before doing whatever is necessary to catch the fish. You have to look in the right place, you have to use the right bait and you need the skills to tempt the fish to bite and then land the fish. [continue reading…]
The full title of this book by Hilary Jastram is
In my review of the book posted at Amazon.co.uk, I have the book 2 Stars.
Here is my book review.
I pre-ordered this book, mainly from the title and subtitle, because I had my business and career turned upside down by a series of health problems. I’ve also worked with people who have had serious health setbacks.
Unfortunately the book starts with the author’s life story. This seems indulgent. At this stage, I don’t care about her or want to know this much about her younger years. I know that sounds mean and it is a sad story but unfortunately, too many children have difficult upbringings. If I had tried the kindle sample, I’d have given up early and not bothered with the book. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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